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Keywords

banking services
Islamic banks
Islamic economy
Psychological Attitudes For Customers

Abstract

The study aimed to shed light on the banking services offered by Islamic banks and the most important advantages offered to customers through a poll for managers and the staff of Islamic banks in Syria, and their keeping pace with the developments in the 3Islamic economy ;and also showing that the interest in the client's needs and trends are of the important psychological factors for success and excellence . To achieve the objectives of the study ,a questionnaire was designed and distributed to the society of the study represented by Islamic banks in Syria ; while the study sample was represented by the International Islamic and AL-Sham banks . The number of distributed questionnaires was (40) ; (33 ) questionnaires were recalled; (3) questionnaires were excluded for lack of suitability to use ; the study found the following : 1.The psychological trends have had a specific impact on customers dealing with the Islamic banking services 2.As there is a statistically correlation between the Islamic bank’s study for the psychological attitudes for customers and the increased demand for its banking services 3.There is a statistically correlation between the presence of a strategy to change the psychological trends and the increased demand for Islamic banking services.
https://doi.org/10.33899/tanra.2019.161576
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