Abstract
The Purpose of the current study is to review the methods required to improve and promote feminine sports in the city of Mosul in particular, because women are an essential component of Iraqi society, as it is noted that their presence has an active role in the revitalization of the sports movement in general and women’s sports in particular which will enhance the development of the country socially, economically and culturally. thus the study attempts to address the obstacles that limit the participation of girls in sports, because of the common customs and traditions within this city, and this requires us as researchers in the field of sport marketing products, to attract active girls and involve them within sports process as it has taken place in a number of production and services organizations ;this attraction can only be achieved through the provision of trust between the family and the club, which is the reliable focus of sport events marketing .
