Abstract
In recent years there has been a growing awareness of the cities’ role as an impetus for innovation and regional economic growth in the world, and also there has been growing willingness to develop strategies for urban renewal and support. Efforts are being made to create attractive urban spaces and to improve the urban environment in order to attract investments, individuals and companies. As part of this attractive urban spaces there has been a focusing on the role of reputation and image of the city. The main aim of this research is to try to set a tools to change the bad image of MOSUL city has been built through the recent years . The research set some steps should follow in order to change that image and to show arise the brilliant side Mosul city as it is through all historical eras. .