Abstract
The study's main goal is to test the effect of social overload and irrelevant information on social media fatigue among social media shoppers. To achieve this, the study used the quantitative inferential approach and the data collection tool via an electronic questionnaire distributed to shoppers participating in social media specialized in shopping. The sample size was (416), and simple regression analysis was used to test the hypotheses. The results revealed a statistically significant effect of both social overload and irrelevant information on social media exhaustion and their combined effect on social media fatigue.
