Abstract
Organizations' orientation towards the digital supply chain is one of the contemporary trends that require studies that address the challenges they face. To address this, the current study aimed to identify the challenges facing the acceptance of the use of the digital supply chain by the logistics units at the University of Mosul.In this study, a quantitative approach based on data collection was used through a questionnaire prepared based on a set of studies, distributed to a sample of 224 participants in administrative units related to logistical activities. The technology acceptance model was used to identify the intentions of the participants in the use of the digital supply chain, and structural equation modeling was used by AMOS software for data analysis. The current study was limited to identifying the impact of three factors on the adoption of the digital supply chain, represented by technological factors, organizational factors, and environmental factors, and did not address the variables of infrastructure, organizational culture, and cooperation, which we propose to study in future studies.
