Abstract
This research investigates the significance of accounting treatments for brand values. The focus of this study was on well-known Chinese companies with stock trading on the NASDAQ Stock Market, the Shanghai Stock Exchange, the Shenzhen Stock Exchange, and the Hong Kong Stock Exchange. In the WPP and Interbrand brand ranking reports, the selected listed companies are specifically listed. Only 69 businesses were selected for this study, even though each of the two WPP and Interbrand ranking lists contains 50 businesses. To determine the relationships between a company's brand value, book value, and market value, a comparative analysis is performed. The research discovered that a company's book value and market value are highly correlated. Market value is also related to brand value. However, the brand value of a company is not perfectly correlated with its book value. Because IAS 38 prohibits recognizing internally generated brands on financial statements, it demonstrated that most companies did not consider the brand value
