Abstract
ABSTRACT The study aims at determining the impact of task environmental factors on the possibility of applying the new production. An investigation of managers’ opinions on a sample of industrial companies /Nineveh has been questioned. The company however needs an environment to live in; because the environment is the frame in which the company exists and interacts. This environment determines - in way or another - how the company works and how the introduction of new products is affected by the environment variables of the task environment variables. The general industrial company in Nineveh adopted suitability among the factors of the environment in terms of the possibility of applying a new product. The limitation of studies tackled the interrelationships on the one hand and the impact among these variables especially in the Iraqi environment on the other. The researchers used these variables in the current study within frame as an attempt to examine the relationship and impact between them. So, the study concluded that there is a significant impact of the task environment factors on the possibility of applying a new product of all companies. Certain recommendations are made depending on the conclusions. .
