Abstract
The present research aimed to study the new concept of services, that is, the services sector is now witnessing a new storage of dramatic and comprehensive change and a banding the formed methods and traditional styles of doing business. The new initiatives play a great role in creating and developing new standards to get rid of the old existing taditional standards. More over, the new concept of servicing, now a day, is to deliver what is not expected by the customers and this can only be done through high skills and great efficiency.The study focuses and describe the main characteristics of services and the radical changes in the field of banking, intangibility, inseparability, variability and perishability, plus other characteristics.On the other hand, market place and market space are two with in the new marketing aspect, they are two joined to each other.The study include several conclusion, the most important one was the services in banking sector, at present, depends mainly on the new concept of market place and market space to conduct the activities in this sector.
