Abstract
Abstract The current study deals with an important subject which focus on the key quality management system (house of quality and benchmarking). The companies used the house of quality as a tool to fill the gap of customer requirements (needs, wishes, expectations). Benchmarking as a first face has been used then the location against it competitors has determined. The research comprised two sides; the first studied the theoretical background of the subject using some studies and researches. The second one was an application to introduce, build and suggest a model in the functions of higher education, this model is however applicable to all establishments of higher education. Finally, a concentrated thought concluded to improve the educational establishment performance towards fitting the customer (students). .
