Abstract
Abstract The research shows the situation of applying the mechanism of product barcode in Ibn-Altheer direct sale exhibition center in the University of Mosul. It shows the equal necessity of applying and taking care of the internationally applied standards in assigning the books and stationary equipments barcode. Therefore, it is possible to recognize the products of each organization through the barcode on stuffs and boxes of the products. This topic is so important that it should be applied on other University Service Centers. It will have its effect on the speed and high accuracy of doing the work. It will as well save effort and time in delivering and supplying on specific time and place. This was approved by the researcher through fields study in the direct sale show. Research showed the necessity of developing this mechanism in bar-coding the books and stationary equipments due to time and effort saving. This is an important aspect related to customer behavior who always seeks all that prominent. .
