Abstract
Abstract The noticeable increase in the income of employees and especially university teaching staff has caused an increase in the demand of shopping goods. Families express their standing either positively or negatively in the process of related demand according to variable stemming form the properties of goods. The research dealt with a simple exhibition about shopping goods and related standing as a theoretical frame. To know the process of co-ordination or contrast against these goods, a questionnaire has been used for a specimen of teaching staff and employees at the university. This comprised personal and other questions from which we can draw the standing according to the standard of comparisons between two cases. An analysis of that has been made statistically according to differentiation and testing (T) which proved the co-ordination of standing against shopping goods. .