Abstract
The aggravation of challenges faced by the business organizations especially thecompetitive ones moving towards the expansion of the horizons that should be recognizedby the administration and we should consider the effect of these on the list of its decisionby which the marketing function is one of them. It seems that the case of dealing with newmarkets based on building innovative dynamics, therefore, the marketing mixture should berearranged to gourmet the effect on the markets that may ascribe with variant pre-requestfor customers in order to reconstruct the strategic abilities to face all the challenges on thebases of the philosophy on dynamic ability and sustain competitive criterion for theorganization. This sorting criterion may attract a new customer and keep the others andlearing relationship diagnosis, the suitable expectation, the accurate expedition for theirneeds. This study focuses on the academic and practical contents that the tested companiesability to face the violent competition in the local markets before participating in Arab orregional markets. Hence, the main aim of the study is to frame the contents the marketingdecisions and the strategic abilities as well as the effect of the competitive criteria forcompanies. Two hypotheses are involved in this study. The first is related to the range ofexplaining the contents of the marketing decisions for the strategic ability for the company,and the second in related to the degree of participating in from identifying the range ofcompetitive criterion. The research concluded to my results and aims.
