Abstract
Abstract The environmental issue has widely become global major concern, since the sixties of the latest century. Awareness to the environmental issue has been tremendously increased in the advanced counties, business organizations and consumers. Accordingly, a new concept has been developed known as Green Marketing which is based on social and societal marketing. Also, a new trend has appeared in this field known as environmental based market that makes the profit, which is gained by this trend, is coincided with the needs of the consumers and social values. Particular emphasis is given to the environment and its contribution to lower production costs, increase selling and increase profits. Unfortunately, this issue has been most neglected in Iraq and never been treated with properly. The size of the challenges which is found by the Iraqi consumer in the present circumstances is great. Pollution is greatly increased as confirmed by the international and national reports. This paper highlights the role of marketing based on environmental awareness for business organizations and consumers. An invitation is made to adapt Green Marketing based on healthy environment. .
