Abstract
This study seeks to identify the relationship between the elements of the marketing mix suchas service policy, pricing, promotion, distribution, operations, client serving and the standardsof the client satisfaction in several working banks in Mosul. The marketing mix is one of themain activities practiced by the organizations either to be productive ones or the services. Theconcentration on it is one of the basic principles that lead to the client satisfaction specially inthe services organization because the operation of producing and marketing services differ fromthe goods specially in the filed of abstractivity.The study points out that the banks suffer of decreasing in the marketing levels and leakagein constructing a marketing mix suitable for the client wishes. Thus, this subject requires a sortof acknowledging the situation of the valuable services by several banks. The evaluation isconducted by the client and the degree of the their satisfaction. This study concluded that thereis a sort of abstract connection between the elements of the mix and the standard of thesatisfaction by the clients. Hence, it is important to confirm the necessity of accompaniment itthe recent developments in the filed of banking operations and using these techniques in givingdistinct services that may yield a competitive criteria.
