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Keywords

Customer Attitude
health services

Abstract

Abstract Services emerged in different societies as common phenomenon nowadays. The direction toward reducing expenditure on consumption goods is faced by increasing the expenditure on other services in the stereotypical life. Likewise the global direction toward marketing is however spotted to concern the services that are %70 of individual income are expended on different services. These services included medical treatment; insurance with different aspects, education, tourism and annual test for all healthy person in Europe, the needs which comes from the social requirements that involves medical check services for marriage to the immunization in general. In these cases the person may find regulations for services due to the increasing desire to avoid infections. The foundations of health services are generally depend on the interchangeable dealing; as it is the idea that depends on the marketing the need for health services. .
https://doi.org/10.33899/tanra.2007.161678
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