Abstract
The current research aims at outlining the required principles and rules to succeed the application of the concept of benchmarking. It also explains the theoretical junctures among the hampers, ethics and rules of benchmarking. Achieving the targets, analytical description has been drawn to show the theoretical principles as well as seeing the probable phenomena of violating ethical standards. The study is expected to discuss five aspects; the first has reviewed a literature on the concepts of ethical standards of businesses. The second has referred to the concepts and ethics of quality management as well. The third has showed however the quality ethics of benchmarking. Fourth has finally debated the opportunities of violations in the rules of benchmarking and the methods of limitations. The research then concluded into a gist of ideas to accomplish the analytical aspects .
