Abstract
Abstract Several of organizations aim at attracting high and comprehensive satisfaction of the customers. This can be done through developing the performance and to do better jobs to satisfy the customers' needs to overcome competitive. The organization that may depend on the customer satisfaction becomes an expert in customers forming and not only in forming goods and services. This is due to the fact that if a customer is slightly satisfied, s/he will be simply deviated to other offers; unlike highly satisfied customers who will be less deviated to other offers and organizations of better services. ؟ .