The electronic promotional campaigns contribute to enhancing the quality of health services An exploratory study of the opinions of a sample of Nineveh Health Department employees in the city of Mosul
2021, Volume 40, Issue 132, Pages 61-80
AbstractThe present research aims to clarify the role electronic promotional campaigns play in enhancing the quality of health services by actively promoting them and achieving the desired goals. The researchers focused on the components of the electronic promotional campaign approved by the Nineveh Health Department, and the extent of its activities in enhancing the quality of the health service, through which it was identified. On the importance of the promotional methods used in the campaign, and to achieve the main research hypothesis which is that "there is a moral correlation between electronic promotional campaigns and the quality of health service." The researchers reached a set of conclusions, the most important of which were: that electronic promotional campaigns are important in identifying the services provided by health organizations, especially in light of the Corona pandemic, and the researchers also suggested several proposals, the most important of which were: An attempt to spread health culture inside and outside health organizations to familiarize the consumer with services Health organizations provided by health organizations and their various activities.
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