The Effect of Green Information Technology on Enhancing Value of Information Technology Business: A Pilot Study in Iraqi Firms
2021, Volume 40, Issue 131, Pages 39-77
This study aims to identify the effect of green information technology in enhancing the value of the information technology business. To achieve this goal, a study model was proposed based on a set of measures derived from the literature for this field, where the measures of green information technology were (position, policy, practice, technology, governance, and environmental effectiveness), while the measures related to the value of information technology business were (strategic dimension, informatics, sales and marketing support, customer relations). The descriptive approach was adopted to conduct the research and using the questionnaire form as a tool to collect data from a sample of (106) respondents, for data analysis, a structured equation model was used through (Smart PLS v3). The research reached a set of results, the most important of which is that green information technology has a significant impact on the value of the information technology business.
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