The Role of Lean Marketing Dimensions To Support Marketing Efficiency, Case Study in Asia Cell Telecom Company in Ninevah
Volume 35, Issue 114, Pages 154-170
This Study aims to identify the lean Marketing dimensions adopted in Asia cell Company in Ninevah , and its vote to support Marketing efficiency. In order to accomplish the objectives of the study, a hypothetical model was constructed to expain the relations between lean marketing Dimensions and marketing efficiency .Questionnaires were adopted in this study to recognize opinions of the study sample which distributed (40) questionnaires to the company's employees .It studied the influence and relation between the study variables . On the light of this test , a number of conclusions were drawn such as the company concerned with marketing efficiency as a basic element for marketing success. Therefore, it adopted creative opinions in marketing activities and also submitted a number of propositions suitable..
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