The Role Of Services Quality Dimentions In Supporting Customer Value- Apilot Study Of The Opinions Of Some Clients in The North Bank For Finance and Investment In Nineveh Governorate
Volume 37, Issue 119, Pages 299-318
AbstractThe Research aims to measure the quality of Banking services in the North Bank For Finance & Investment and describe its effects on supporting customer value , the importance of this research has been given through its interest about the customers openrons for the dimentions of banking services quality according to (SERVQUAL scale). The problem of this research is recognize the level of services submitted by the bank studied for the consumer, and to what extent can the quality of services can be approach to supporting customer value in the studied bank? The research conducted the statistical analysis for the data set regarding these two variables which they got from questionnaire prepared for this purpose getting use of correlation and regression variables .They concluded several results that helped them to come out with several conclusions view depending on these conclusions the research presented several proposals emphasizing and participating to support quality of services to enhancing customer value from the studied bank.
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