The Role Of Innovation In Enhancing Beneficiary Satisfaction By Applying In Azadi Hospital - Erbil
Volume 37, Issue 119, Pages 81-94
AbstractInnovation is a process, in which ideas are converted into real products or services, and healthcare is one of the most innovative sectors. Innovation gives organizations the ability to compete and to provide new products to customers. The goal of any organization is to achieve customer satisfaction by meeting their needs and fulfilling their desires, this shows the importance of research in addressing an important and vital sector such as services and healthcare. As well as its importance in revealing the concept of innovation in organizations especially in the health sector, and positive effects resulting in meeting the needs of the beneficiaries and enhancing their satisfaction, the issue of the research was knowing the extent of the lack of special knowledge of the satisfaction of the beneficiary and the creation of health services in Azadi Hospital. The research aims to highlight theoretical concepts related to user satisfaction and innovation, and to clarify the importance and relevance of innovation in the aspect of health services to user satisfaction. The research was carried out by using a questionnaire, which was distributed to a sample of employees and beneficiaries of Azadi Hospital in Erbil. After testing the validity of two main assumptions by using the software (SPSS), it was found that there is a strong relationship between the two variables, and the innovations in services and health products play a significant role in improving beneficiary satisfaction, and health services must be designed according to patient expectations..
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