The Role Of The Characteristics Of Strategic Information System Output In The Customers Relationship Management Effectiveness A Case Study In The Ready-Made Clothes Factory (Waladi) In Mosul
Volume 37, Issue 117, Pages 251-270
AbstractCurrent research aims to identify the characteristics of the output of strategic information system under the planning and implementation dimensions of (the quantity of information, the quality of information, clarity of information, confidence level of information, and timing information), which are the main to adopting the pillars new marketing tools as customer-based crucibles from which various marketing activities. The research seeks to measure the contribution of properties outputs information system strategic in keeping the effectiveness of customer relationship management presenting in two dimensions acquire the customers and keep them, The research takes the ready-made clothes factory in Mosul as a field of application, The research found a set of conclusions about the relationship between dimensions, and presented a set of proposals that could contribute to enhancing the activity field.
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