IRAQI Organization Attitude In Advertising: A Survey Study Of A Sample From Mosul Organization
Volume 37, Issue 117, Pages 195-208
AbstractThis study aims on exploring media letters published by organizations using all visual and auditory mass involving all traditional and modern advertising facilities media to reach the marketings target .
The study depends on a questionnaire, distributed on sample involving 35 organizations working in Mosul ;practicing different activities as(industrial , commercial , service) according to the advertising purposes that limited through the field visiting to these organizations by (44) specialized organizations , the other one is a public for all by limiting (11) a traditional and modern mass media represents the primary data as a practical side while Arabic foreign all theoretical field .
This research involve 4 entries , a methodical , second section, third section and the field study which led to serval conclusion ,setting up the suggestions.
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