Volume 40, Issue 129, Winter 2021, Page 9-222


The Contribution of Sustainable Manufacturing Strategies in Enhancing Marketing Opportunities - An Exploratory Study at The General Company For Textile And Leather Industries / Baghdad

Alaa A. Al Shahwani; Raad A. Raouf

TANMIYAT AL-RAFIDAIN, 2021, Volume 40, Issue 129, Pages 9-27
DOI: 10.33899/tanra.2020.127552.1031

The aim of the current study is to define the strategies of sustainable manufacturing and its impact on supporting marketing opportunities in the state Company for Leather and Textile Industries / Baghdad.
Hence, the problem of the study has identified by questions concerning the possibility of adopting the strategies of sustainable manufacturing and the impact of its to marketing opportunities as follows:
Is there a significant correlation between strategies of sustainable manufacturing and marketing opportunities in the state company for textile and leather industries?
Is there a significant influence of strategies of sustainable manufacturing in marketing opportunities in the state company for textile and leather industries?
The study concluded with a number of conclusions, most notably the existence of a strong positive correlation between the variables of the study at the macro level, which indicates the importance of the strategies of sustainable manufacturing  in marketing opportunities in the surveyed company, and Is there a significant influence of strategies of sustainable manufacturing in marketing opportunities in the company surveyed collectively , and this indicates that the strategies of sustainable manufacturing  enhance the activation of marketing opportunities in the company surveyed
the study presented a number of suggestions, the most important of which is the increasing interest by management of the company surveyed with the contents of managerial thought in the strategies of sustainable manufacturing and marketing opportunities of the  managers and enhancing its in staff to contribute to the survival of the business world and increasing the interest by management of the company in the study of the strategies of sustainable manufacturing and marketing opportunities  its in good way to implement it by conferences and training courses for managers  to improve performance in the strategies of sustainable manufacturing and marketing opportunities

Sustainable Supply chain management Actives and Their Role in Enhancing Environmental Performance\A Field study at the North Refineries Company / Al-Qayyarah Refinery in Nineveh Governorate

Mohammed M. Al-juboury; Adel Th. Al-Nima

TANMIYAT AL-RAFIDAIN, 2021, Volume 40, Issue 129, Pages 28-56
DOI: 10.33899/tanra.2020.127704.1035

The current research represents an attempt to determine the relationship and impact between the activities of sustainable supply chain management and environmental performance measurement indicators approved in the current research in the General Company for North Refineries - Qayyarah Refinery in Nineveh Governorate, and through two aspects the first theoretical included a presentation of the literature on its subject, while the second is embodied in a study The current reality of the researched organization, and the research generally tries to answer the following questions :
- Does the surveyed organization's management have an idea about sustainable supply chain management, its activities and its role in enhancing environmental performance ?
- Do sustainable supply chain management activities contribute to enhancing environmental performance ?
- What is the nature and dimensions of the relationship and impact between each of the activities of sustainable supply chain management and indicators of measuring environmental performance ?
To answer these questions, a hypothetical scheme has been built that reflects the nature of the relationship and the impact between the research variables in the researched organization, and a set of main and subsidiary hypotheses that have been tested using statistical methods for the data collected in the questionnaire through the respondents were adopted, and based on the description of the research variables and their diagnosis and testing relationships with Among them, and according to the results of his plan, it was referred to a set of conclusions, after which the recommendations were presented

The harmonic relationship between brand reputation and positive word of mouth-A survey study of a sample of Carrefour customers In the city of Erbil

Hend ahmad; Raad Adnan Raouf

TANMIYAT AL-RAFIDAIN, 2021, Volume 40, Issue 129, Pages 57-71
DOI: 10.33899/tanra.2021.167795

The aim of the current research is to find the nature of the relationship between the variable of the organization’s reputation and the variable of the positive spoken word for what these two variables represent of great importance to business organizations. Ways to reach it, accordingly, the Carrefour store was chosen because of its great importance and great turnout by customers as it offers a variety of products and has a well-known brand, and by asking a group of questions that express the content of the research problem, which is the nature of the harmonic relationship between the brand's reputation and the word Positive pronouncement, as 65 questionnaires were distributed to Carrefour store customers, and through the adoption of the statistical analysis program SPSS, a set of conclusions were reached, the most important of which is that there is a consensual relationship between the brand's reputation and the positive spoken word at the macro level. A set of proposals was presented, the most important of which is the necessity of establishing a Carrefour store Using social media in a way that supports their branding, which will be reflected in the word A. Positivity is spoken due to the harmonic relationship between the two concepts.

The Relationship Reciprocal Effect between Strategic Agility and Competitive Intelligence-An Analytical Study of the opinion of Sample Managers at (Korek) Telecom Company in Iraq

Shihab M. M. Al-Taha

TANMIYAT AL-RAFIDAIN, 2021, Volume 40, Issue 129, Pages 72-91
DOI: 10.33899/tanra.2020.127879.1038

The paper aims at measuring both the relationship and reciprocal effect between strategic agility along with its dimensions (agility of sensing, agility of decision-making, agility of practice), on one hand, and competitive intelligence along with its dimensions (market intelligence, competitor intelligence, technology intelligence), on the other hand. Korek mobile communications company in Iraq is used as the field of the study.  Questionnaire has been used as a tool for collecting data to achieve the aims of the paper.  There are (43) forms distributed to the managers at the company's headquarters, and all the forms retrieved have been found valid for statistical analysis. In this context, the analysis adopts a number of statistical methods (like: correlation coefficient, simple linear regression coefficient).  The study concludes that there is a correlation relationship with significant statistical significance between strategic agility and competitive intelligence, and the presence of a positive reciprocal effect with significant statistical significance between strategic agility and competitive intelligence. Finally, a set of recommendations, based on the given conclusions, has been suggested. one of these recommendation is the focus on the sustainability of strengthening the relationship between strategic agility and competitive intelligence due to the importance of such sustainability and the positive reflection on the organization's performance as well as enhancing the mutual effect between strategic agility and competitive intelligence via focusing on achieving compatibility and compatibility between the sub-dimensions of the two variables.

The role of organizational spirituality in promoting high performance -An exploratory study of the opinions of a sample of teaching and administrative staff in the Commerce of College, Sulaymaniyah University

zahra asad sia bandar

TANMIYAT AL-RAFIDAIN, 2021, Volume 40, Issue 129, Pages 92-120
DOI: 10.33899/tanra.2020.127690.1034

The research aims at studying the dimensions of organizational spirituality and its role in promoting high performance at the College of Commerce / University of Sulaymaniyah, and on the basis of the importance of the research through the importance of its variables represented by the dimensions of organizational spirituality as an approved variable, which are: (organization strategy and policies, future preparations and plans, organization culture) based on According to (Najm, 2015), and the characteristics of high performance as an interpreted variable, which are: (quality of management, openness and effective orientation, quality of the workforce, continuous improvement, long-term orientation), based on (DeWaal, etal., 2014), a questionnaire was adopted as a tool to collect Analyzing and presenting data electronically to all faculty members and staff working in the college is designed according to the (Likert) quinary, and (49) valid answers were obtained for statistical analysis and processing according to the (SPSS) program, and the hypotheses and relationships of correlation and influence between the dimensions of the two variables were tested. Perhaps the most prominent conclusions reached by the research are: There is consensus on the importance of the spiritual approach in promoting high performance, and the existence of two moral correlations and influence between the organizational spiritual dimensions and the performance High, and a set of recommendations were reached, including: Focusing on the importance of organizational spirituality in supporting and encouraging all working individuals to improve performance and upgrading it, and activating the spiritual and moral aspect, especially after the absence of financial support by administrative leaders, the need to pay attention to the various aspects and areas of university performance in order to Upgrading it to ensure the improvement of competitiveness in the educational environment.

The Moderating Role Of Environmental Turbulence In Enhancing The Relationship Between Absorptive Capacity And Strategic Innovation

Jawad Muhsin Radhi Radhi

TANMIYAT AL-RAFIDAIN, 2021, Volume 40, Issue 129, Pages 121-158
DOI: 10.33899/tanra.2020.127819.1037

The current research examines the moderating  role of environmental turbulence  with its dimensions (market turbulent , technological turbulent)  in enhancing the relationship between absorptive capacity  in its dimensions (knowledge acquisition, knowledge assimilation, knowledge transformation, knowledge Exploitation) and strategic innovation in its dimensions (innovation in business models, innovation in providing superior value to customers, innovation in discovering new markets). The research sample included (112) individuals from the managers at Zain Telecom in the main centers, branches and departments in Baghdad and the governance of the Middle Euphrates (Qadisiyah, Babil, Ashraf Najaf, Holy Karbala, Muthanna). The research depended on the descriptive analytical method and the questionnaire in collecting data and information, in addition to a set of statistical tools including (mean, standard deviation, simple correlation, multiple regression, structural modeling equation). The research found that there is relationship for the dimensions of absorptive capacity in strategic innovation, and that environmental turbulence (market turbulence and technological turbulence) significantly enhances  the relationship between absorptive capacity and strategic innovation.

Dimensions of customer relationship management and its role in enhancing marketing knowledge-A An exploratory study of a sample of workers in private banks in the city of Dohuk

Mohammed A. M. Alhamamy

TANMIYAT AL-RAFIDAIN, 2021, Volume 40, Issue 129, Pages 159-184
DOI: 10.33899/tanra.2020.127673.1032

This research aims to identify the role that the dimensions of customer relationship management play in enhancing the marketing knowledge of banks in order to achieve communication and success. Banks with their customers, thus leading them to the correctness of their approved decisions.
(The private banks in the city of Dohuk) were selected as a community for the study, and a group of workers was chosen randomly as a sample for the Study or Search.
The Study or Search approved the questionnaire form after ensuring its validity and stability as a main tool for collecting field side data. The primary data was analyzed using the Statistical Package for Social Sciences Applications (SPSS) and the following statistical methods were used (arithmetic mean, standard deviation, weighted mean, multiple simple correlation coefficient, simple and multiple regression).
The Study or Search was enhanced by a set of hypotheses that were tested through a set of statistical analyzes that reflected the reality of those hypotheses, in the affirmative or negative, to arrive at a conclusion that supports the main hypotheses of the research.
The Study or Search reached a set of conclusions, the most important of which was that banks should reinforce the customer’s voice dimension, especially with regard to establishing secret channels in a way that enables the bank to hear the customer’s voice about the level of service it provides.
Consistent with the content of the conclusions, the researcher reached a set of recommendations, the most important of which is that banks should reinforce the customer’s voice after establishing secret channels in a way that enables the bank to hear the customer’s voice about the level of service it provides.

The Effect of Financial Inclusion on Economic Growth and Human Development: A Case Study of the Islamic World

Mohammad A. Talalweh; Wisam A. Samarah

TANMIYAT AL-RAFIDAIN, 2021, Volume 40, Issue 129, Pages 185-202
DOI: 10.33899/tanra.2021.167800

The purpose of this paper is to determine the effect of financial inclusion on economic growth and human development for Muslim countries.  The importance of this topic lies in shedding the light on the crucial and vital role that financial inclusion plays in the development of human capital and thus leading to economic growth.  An econometric model was developed to estimate this relationship empirically. The data was collected from the World Bank Group for 28 countries. The correlation coefficient was 0.79, indicating that there is a strong positive correlation between financial inclusion and human development. Nonetheless, the two regression models indicated that financial inclusion is one of the independent variables which affect both economic growth and human development; where a 1 percent increase in IFI will result in both a 0.83 percent increase in GDP per capita and a 0.09 percent increase in HDI.  Therefore governments should try to create an environment that promotes an improvement in the quality of financial services which in turn will contribute to sustainable economic development.

The Structural Foundations for Psychological Capital and its Role in the Constructive Foundation of Intellectual Capital-Analytical research for a sample opinions of engineers in the North Oil Company - Salah Al-Din branch

Hatem A. Abdullah; Abdulftah H. Ramadan

TANMIYAT AL-RAFIDAIN, 2021, Volume 40, Issue 129, Pages 203-222
DOI: 10.33899/tanra.2021.129396.1072

The aim of the research is to know the distinctive role of psychological capital in the formation of intellectual capital, depending on the sequence of its dimensions, beginning with human capital, passing through the structural and relational, through the dimensions of the psychological capital represented by flexibility, optimism, hope and self-efficacy, and in line with the goal, the North Oil Company - Branch was chosen Salah El-Din is a field for research, and the research community is represented by (512) of the engineers working in it as the basis of the intellectual capital and they are the ones who form the human capital in the company and therefore they are the ones who form the relational and structural capital, respectively. A sample of (77) was drawn from them to represent the research community. Correctly represented according to the treatment (Green, 1991). The researchers used the questionnaire, which is the main tool for research to collect data using the descriptive and analytical method. The research reached a main conclusion, which is that the psychological capital affects the intellectual capital depending on the dimension of flexibility, while no effect of the dimensions The other three, and accordingly the researchers recommended that the researched company should be aware of giving leeway to consider the importance of flexibility, beginning with the formation of psychological capital, and then its contribution to building intellectual capital and trying to improve Mad tea sessions or group parties to activate the dimensions of psychological capital, which contributes to providing the building blocks for intellectual capital.