Main Subjects : Administrative and Marketing Sciences

The Structural Foundations for Psychological Capital and its Role in the Constructive Foundation of Intellectual Capital-Analytical research for a sample opinions of engineers in the North Oil Company - Salah Al-Din branch

Hatem A. Abdullah; Abdulftah H. Ramadan

TANMIYAT AL-RAFIDAIN, 2021, Volume 40, Issue 129, Pages 203-222
DOI: 10.33899/tanra.2021.129396.1072

The aim of the research is to know the distinctive role of psychological capital in the formation of intellectual capital, depending on the sequence of its dimensions, beginning with human capital, passing through the structural and relational, through the dimensions of the psychological capital represented by flexibility, optimism, hope and self-efficacy, and in line with the goal, the North Oil Company - Branch was chosen Salah El-Din is a field for research, and the research community is represented by (512) of the engineers working in it as the basis of the intellectual capital and they are the ones who form the human capital in the company and therefore they are the ones who form the relational and structural capital, respectively. A sample of (77) was drawn from them to represent the research community. Correctly represented according to the treatment (Green, 1991). The researchers used the questionnaire, which is the main tool for research to collect data using the descriptive and analytical method. The research reached a main conclusion, which is that the psychological capital affects the intellectual capital depending on the dimension of flexibility, while no effect of the dimensions The other three, and accordingly the researchers recommended that the researched company should be aware of giving leeway to consider the importance of flexibility, beginning with the formation of psychological capital, and then its contribution to building intellectual capital and trying to improve Mad tea sessions or group parties to activate the dimensions of psychological capital, which contributes to providing the building blocks for intellectual capital.

Dimensions of customer relationship management and its role in enhancing marketing knowledge-A An exploratory study of a sample of workers in private banks in the city of Dohuk

Mohammed A. M. Alhamamy

TANMIYAT AL-RAFIDAIN, 2021, Volume 40, Issue 129, Pages 159-184
DOI: 10.33899/tanra.2020.127673.1032

This research aims to identify the role that the dimensions of customer relationship management play in enhancing the marketing knowledge of banks in order to achieve communication and success. Banks with their customers, thus leading them to the correctness of their approved decisions.
(The private banks in the city of Dohuk) were selected as a community for the study, and a group of workers was chosen randomly as a sample for the Study or Search.
The Study or Search approved the questionnaire form after ensuring its validity and stability as a main tool for collecting field side data. The primary data was analyzed using the Statistical Package for Social Sciences Applications (SPSS) and the following statistical methods were used (arithmetic mean, standard deviation, weighted mean, multiple simple correlation coefficient, simple and multiple regression).
The Study or Search was enhanced by a set of hypotheses that were tested through a set of statistical analyzes that reflected the reality of those hypotheses, in the affirmative or negative, to arrive at a conclusion that supports the main hypotheses of the research.
The Study or Search reached a set of conclusions, the most important of which was that banks should reinforce the customer’s voice dimension, especially with regard to establishing secret channels in a way that enables the bank to hear the customer’s voice about the level of service it provides.
Consistent with the content of the conclusions, the researcher reached a set of recommendations, the most important of which is that banks should reinforce the customer’s voice after establishing secret channels in a way that enables the bank to hear the customer’s voice about the level of service it provides.

The Moderating Role Of Environmental Turbulence In Enhancing The Relationship Between Absorptive Capacity And Strategic Innovation

Jawad Muhsin Radhi Radhi

TANMIYAT AL-RAFIDAIN, 2021, Volume 40, Issue 129, Pages 121-158
DOI: 10.33899/tanra.2020.127819.1037

The current research examines the moderating  role of environmental turbulence  with its dimensions (market turbulent , technological turbulent)  in enhancing the relationship between absorptive capacity  in its dimensions (knowledge acquisition, knowledge assimilation, knowledge transformation, knowledge Exploitation) and strategic innovation in its dimensions (innovation in business models, innovation in providing superior value to customers, innovation in discovering new markets). The research sample included (112) individuals from the managers at Zain Telecom in the main centers, branches and departments in Baghdad and the governance of the Middle Euphrates (Qadisiyah, Babil, Ashraf Najaf, Holy Karbala, Muthanna). The research depended on the descriptive analytical method and the questionnaire in collecting data and information, in addition to a set of statistical tools including (mean, standard deviation, simple correlation, multiple regression, structural modeling equation). The research found that there is relationship for the dimensions of absorptive capacity in strategic innovation, and that environmental turbulence (market turbulence and technological turbulence) significantly enhances  the relationship between absorptive capacity and strategic innovation.

The role of organizational spirituality in promoting high performance -An exploratory study of the opinions of a sample of teaching and administrative staff in the Commerce of College, Sulaymaniyah University

zahra asad sia bandar

TANMIYAT AL-RAFIDAIN, 2021, Volume 40, Issue 129, Pages 92-120
DOI: 10.33899/tanra.2020.127690.1034

The research aims at studying the dimensions of organizational spirituality and its role in promoting high performance at the College of Commerce / University of Sulaymaniyah, and on the basis of the importance of the research through the importance of its variables represented by the dimensions of organizational spirituality as an approved variable, which are: (organization strategy and policies, future preparations and plans, organization culture) based on According to (Najm, 2015), and the characteristics of high performance as an interpreted variable, which are: (quality of management, openness and effective orientation, quality of the workforce, continuous improvement, long-term orientation), based on (DeWaal, etal., 2014), a questionnaire was adopted as a tool to collect Analyzing and presenting data electronically to all faculty members and staff working in the college is designed according to the (Likert) quinary, and (49) valid answers were obtained for statistical analysis and processing according to the (SPSS) program, and the hypotheses and relationships of correlation and influence between the dimensions of the two variables were tested. Perhaps the most prominent conclusions reached by the research are: There is consensus on the importance of the spiritual approach in promoting high performance, and the existence of two moral correlations and influence between the organizational spiritual dimensions and the performance High, and a set of recommendations were reached, including: Focusing on the importance of organizational spirituality in supporting and encouraging all working individuals to improve performance and upgrading it, and activating the spiritual and moral aspect, especially after the absence of financial support by administrative leaders, the need to pay attention to the various aspects and areas of university performance in order to Upgrading it to ensure the improvement of competitiveness in the educational environment.

The Relationship Reciprocal Effect between Strategic Agility and Competitive Intelligence-An Analytical Study of the opinion of Sample Managers at (Korek) Telecom Company in Iraq

Shihab M. M. Al-Taha

TANMIYAT AL-RAFIDAIN, 2021, Volume 40, Issue 129, Pages 72-91
DOI: 10.33899/tanra.2020.127879.1038

The paper aims at measuring both the relationship and reciprocal effect between strategic agility along with its dimensions (agility of sensing, agility of decision-making, agility of practice), on one hand, and competitive intelligence along with its dimensions (market intelligence, competitor intelligence, technology intelligence), on the other hand. Korek mobile communications company in Iraq is used as the field of the study.  Questionnaire has been used as a tool for collecting data to achieve the aims of the paper.  There are (43) forms distributed to the managers at the company's headquarters, and all the forms retrieved have been found valid for statistical analysis. In this context, the analysis adopts a number of statistical methods (like: correlation coefficient, simple linear regression coefficient).  The study concludes that there is a correlation relationship with significant statistical significance between strategic agility and competitive intelligence, and the presence of a positive reciprocal effect with significant statistical significance between strategic agility and competitive intelligence. Finally, a set of recommendations, based on the given conclusions, has been suggested. one of these recommendation is the focus on the sustainability of strengthening the relationship between strategic agility and competitive intelligence due to the importance of such sustainability and the positive reflection on the organization's performance as well as enhancing the mutual effect between strategic agility and competitive intelligence via focusing on achieving compatibility and compatibility between the sub-dimensions of the two variables.

The harmonic relationship between brand reputation and positive word of mouth-A survey study of a sample of Carrefour customers In the city of Erbil

Hend ahmad; Raad Adnan Raouf

TANMIYAT AL-RAFIDAIN, 2021, Volume 40, Issue 129, Pages 57-71
DOI: 10.33899/tanra.2021.167795

The aim of the current research is to find the nature of the relationship between the variable of the organization’s reputation and the variable of the positive spoken word for what these two variables represent of great importance to business organizations. Ways to reach it, accordingly, the Carrefour store was chosen because of its great importance and great turnout by customers as it offers a variety of products and has a well-known brand, and by asking a group of questions that express the content of the research problem, which is the nature of the harmonic relationship between the brand's reputation and the word Positive pronouncement, as 65 questionnaires were distributed to Carrefour store customers, and through the adoption of the statistical analysis program SPSS, a set of conclusions were reached, the most important of which is that there is a consensual relationship between the brand's reputation and the positive spoken word at the macro level. A set of proposals was presented, the most important of which is the necessity of establishing a Carrefour store Using social media in a way that supports their branding, which will be reflected in the word A. Positivity is spoken due to the harmonic relationship between the two concepts.

User’s Characteristics and Its Role in the Diffusion of Health Information Technology in the Private Hospitals in Dohuk

Tuqa A. Taha; Ahmed Y. Sabawi

TANMIYAT AL-RAFIDAIN, 2020, Volume 39, Issue 128, Pages 150-172
DOI: 10.33899/tanra.2020.167373

The diffusion of health information technology (IT) is still one of the most important issues in this sector. The main reason behind this issue is that health IT is employed in an institutional environment characterized by high technical complexity, and this makes the processes of change towards the adoption and diffusion of health IT are difficult, especially with resisting change by some staff are working in health institutions. The current study came to identify the user’s characteristics that impact the diffusion of IT. The study has been designed based on the literature of information systems and includes four constructs: personal innovativeness, self-efficacy, the user's attitude towards technology, and trust in information technology. Concerning the sample, it included the health staff working in six private hospitals in the city of Dohuk, and a questionnaire was built based on the previous studies as a tool to collect data, and the number of study sample individuals was (233). The main result of the study is that there is a significant effect of user characteristics (at the level of each characteristic and at the macro level) on the diffusion of health IT. This result is prove that the process of diffusion IT applications depends mainly on the characteristics obtained by users that support the diffusion process. The study recommends to pay more attention to the user’s characteristics, such as personal Innovations, enhancing his self-efficacy, contributing to building his positive attitude towards technology and enhancing the trust in IT, due to its role in diffusing the health IT. 

The impact of marketing deception in the e-procurement decision / exploratory study of students of the Business Department at the Faculty of Administration and Economics at Iraqi universities

Ali A. N. AlJabouri; Sanaa J. Mohammed

TANMIYAT AL-RAFIDAIN, 2020, Volume 39, Issue 128, Pages 129-149
DOI: 10.33899/tanra.2020.167372

The effects of marketing phishing practices in the e-purchase decision have been verified in a pilot with students from the Business Administration Department of Iraqi Universities through this study. The main contribution of this study is to investigate the customer's loyalty relationship with perceived deception under the moderate impact of the company's image and the mediating effect of the customer's trust. The study was held in the context of a sample of students in the Department of Business Administration in the Faculty of Administration and Economics in Iraqi universities. Current research is insufficient to explain marketing deception and a relationship in the decision to purchase electronic goods, and since social media channels have become an important social media platform that is widely used for marketing in the Arab world in general and Iraq in particular. Its purpose is to illustrate students' perception of fraudulent social media practices that led to the adoption of quantitative research as needed for our study. A total sample of 617 respondents was achieved with the help of self-managed resolution and we were able to collect 512 full resolutions. Measurement of marketing deception was taken from Chaouachi & Rached (2012), and for e-purchase decision and student loyalty, the standard of Aydin & Özer (2005) was adopted. Descriptive and evidentiary statistical tools were used for analysis and correlation analysis, and simple and multiple regression analysis under the deductive statistical section. The suggested hypothetical results that marketing deception is negatively related to the customer's trust and loyalty were rejected. We found the customer's confidence as a broker between marketing deception and customer loyalty. The study could not achieve a highly representative sample or exclusive interview from the total student population due to the conditions of home isolation, as social media was selected for the survey due to lack of time The results confirmed that there is marketing deception for all the elements of the marketing mix in social media, and these results confirm that social media sites and the Internet marketers most practice marketing deception on consumers with a high degree of marketing in their services. The four dimensions of marketing deception negatively affect consumer behavior. The study found a set of conclusions based on the results of the sample study responses, according to which a set of recommendations could be guided, including the need to activate the role of audit, control the implementation of marketing ethics and its role in creating positive images for the customer. Marketers should review the organizational structure and create a special section that monitors the phishing process in social media.

The effect of the quality of work life (QWL) on career integration: A Survey study in Al-Hadba University College

Mohammed M. Sultan; Adel M. Abdullah Al- Taee

TANMIYAT AL-RAFIDAIN, 2020, Volume 39, Issue 128, Pages 9-30
DOI: 10.33899/tanra.2020.167367

The research aims to determine the extent of the impact of the quality of work life on the career integration of workers in the Hadba University College, where a comprehensive survey method was used for all of the research community, which consisted of (137) individuals from the Hadba University College, as an applied field for the current research, through A questionnaire prepared for this purpose. The research reached a basic result according to the presence of a statistically significant relationship between the quality of work life and job integration for workers in the researched college. The research also showed that the dimensions of the quality of work life are available in the researched college with an acceptable and medium degree, and that the degree of integration of workers in their work was good.
In the light of the conclusions reached by the research, a set of recommendations was presented that are consistent with these conclusions, the most important of which is the need to pay attention to raising the quality of work life in the researched college. In addition to inviting researchers to submit more research related to the current topic of research in different fields.

The Role of Strategic Renewal in Promoting Organizational Innovation - An analytical Study of the Opinions of a Sample of Employees at the General Company for the Pharmaceutical Industry in Samarra

Iman Omer; Saif M. Al-janabi; Hadi AL-essawi

TANMIYAT AL-RAFIDAIN, 2020, Volume 39, Issue 127, Pages 123-144
DOI: 10.33899/tanra.2020.127034.1019

The research aims to define the role of strategic Renewalin promoting organizational Innovation among a selected sample of employees of the General Company for the manufacture of medicines and medical supplies in Samarra,The research problem revolves around the difficulty of the success of the competitive scene due to the rapid developments in the contemporary business environment. A hypothetical scheme has been adopted through which the research objectives and hypotheses were defined and the descriptive and analytical method was used in order to reach the results. The questionnaire was one of the statistical methods used to collect data and information related to the field aspect of the research,The views of (25%) of the employees of the mentioned company were explored, and the research came out with a set of conclusions and recommendations, one of the most important of which was the more the company directed the research sample to adopt the strategic renewal whenever it contributed to enhancing the company's capabilities to provide better products to its customers.

Some push factors that causing Labor turnover In Private University Education in Iraq -A case study for a number of private colleges

Ahmad H. M. AL Mamamry

TANMIYAT AL-RAFIDAIN, 2020, Volume 39, Issue 126, Pages 111-131
DOI: 10.33899/tanra.2020.165654

The faculty member is considered an essential axis in the success of the private university education.. In view of the high turnover rate in the private university education sector in Iraq, as it reached nearly 40% in some colleges, which makes it a phenomenon that must be studied by researchers. Accordingly, the research aims to find out what are the reasons that push the faculty member in private university education to leave his job and move to another place, which is called push factors. The researcher followed the descriptive approach in collecting theoretical information and the survey and analysis approach in collecting field data using a questionnaire that included, in addition to personal information, questions for thirteen reasons that could be cause of labor turnover send to those who left the work( Post Exit) in a sample of private colleges through Personal interview or by sending it via electronic means of communication. The data was analyzed using the statistical program SPSS version 24.The research found that the thirteen reasons were statistically significant as a reason for labor turnover, the most important of which is the lack of security and job stability in private university education. The research also presented a set of recommendations that can contribute to reducing the phenomenon of labor turnover for faculty members in private university education in Iraq.

Building Smart Organizations Through Leadership Strategies and Their Role in Crisis Management: An Analytical Study of a Sample of Mosul University Colleges

Saif K. A. AL- Juboory; Thaeir A. S. Al-Samman

TANMIYAT AL-RAFIDAIN, 2020, Volume 39, Issue 126, Pages 40-61
DOI: 10.33899/tanra.2020.165651

The research tackled the leadership strategies as an independent variable, smart organizations as an intermediate variable, and crisis management as a dependent variable.The main objective of the research is to shed light on the relationship between leadership strategies, smart organizations and crisis management in the University of Mosul. As for the purpose of reaching the research objectives, the questionnaire was used as a main tool for data collection, and the descriptive analytical approach was used in dealing with theoretical and applied research data, and the Amos program was relied upon to test hypotheses. The University of Mosul was selected as a field of research through an analytical study; and the research sample consisted of (298) employees from the top and middle leaders at the University of Mosul. The research reached a set of conclusions and recommendations that can enhance the performance of the researched university and qualify it to manage its crises efficiently.

Diagnosing the Ethical Leadership Dimensions of Academic Leaders: An Analytical Study in a Selected Sample of Private Colleges

Fadam A. Al Hamad; Alaa Abdulmawjood Alani

TANMIYAT AL-RAFIDAIN, 2020, Volume 39, Issue 125, Pages 108-131
DOI: 10.33899/tanra.2020.164584

The research aimed to diagnose the dimensions of ethical leadership among academic leaders in a number of Private Colleges and universities in Iraq. The research was based on a problem that claimed "does the level of availability of the dimensions of ethical leadership among officials in the local private colleges differ?". In order to find a solution to the questions raised in the research problem, several hypotheses were formulated including "There is no significant difference in the responses of the researched leaders regarding the dimensions expressed in moral leadership." This happened in a number of private Colleges in Iraq that represented the research community, as the Colleges (Al-Hadba, Nowruz, Al-Nur, Al-Kitab and Al-Qalam) were chosen to apply the study, and using the descriptive analytical approach, the theoretical and applied research data were dealt with, and through the use of the questionnaire was obtained on (300) answers out of (350) distributed among the respondents who were represented by the staff and the teaching staff working in the researched colleges. Their views were polled about the extent to which their leaders enjoy the qualifications of moral leadership. In the light of the statistical treatments of the research data, a set of conclusions were reached, including the difference in the dimensions of ethical leadership in terms of their availability to the academic leaders in the research field. Integrity was the most available dimension among the researched leaders, while clarification of roles was the least available.

The Role of Human Resources Maintenance in Achieving Organizational Agility

Mohammed A. H. Al-Taii; Hadi K. Ismael; Shihab A. Khudhur

TANMIYAT AL-RAFIDAIN, 2020, Volume 39, Issue 125, Pages 43-62
DOI: 10.33899/tanra.2020.164504

The study aims at acknowledging the effect of human resources maintenance on the types of organizational agility (sensing agility, decisionmaking agility, and acting agility) in the private universities / Kurdistan Region of Iraq. The study has used the analytical descriptive methodology, through using questionnaire to collect information from the members of the universities council in (11) private universities / Kurdistan Region of Iraq. The sample of the study includes (91) members of the university councils. The statistical program (SPSS. V. 21) has been used to analyze the data collected and to get the results of the hypotheses testing. The study found that the surveyed universities are implementing human resources maintenance in medium levels, and they practice the organizational agility in high levels. The study showed a positive correlation between human resources maintenance and organizational agility. The study also indicates that human resources maintenance has a significant impact on organizational agility at the surveyed universities. A number of suggestions were presented to focus on that the private universities need to pay more attention to the human resources maintenance activities as they have a positive impact on achieving organizational agility

The Effect of Human Engineering Applications on Employees Happiness through Job Satisfaction: An Exploratory Study at the College of Engineering Al-Mustansiria University

Mahmood H. Jumaah; Haydar Sh. Nouri; Hamza H. Yasseen

TANMIYAT AL-RAFIDAIN, 2019, Volume 38, Issue 124, Pages 43-64
DOI: 10.33899/tanra.2019.164120

Human engineering has many applications in the field of compatibility between workers and their material and moral working environment. These applications are reflected positively in achieving the satisfaction of employees and then their happiness. The research problem included the impact of applications of human engineering on employees’ happiness through job satisfaction. The research aims to test as an intermediate variable in the relationship and impact between applications of human engineering and the happiness of employees of the College of Engineering - research community-. This is via a questionnaire distributed to 50 individual in all branch and department officials in the College. The data were analyzed using the SPSS statistical package. By correlation coefficients and regression to verify the hypotheses, and the results agreed the research hypotheses, It has been shown that the applications of human engineering have an impact on the satisfaction of College employees on the one hand, and their desired career happiness on the other. In the light of recommendations, it is hoped that these will beneficial to the taken into consideration.

The strategic Consciousness and its reflection on achieving strategic victory - Strategic thinking as an intermediate variable: A survey of the views of a sample of the officers of Najaf Directorate

Hashim F. Al-Abadi

TANMIYAT AL-RAFIDAIN, 2019, Volume 38, Issue 123, Pages 61-88
DOI: 10.33899/tanra.2019.163341

The current research aimed to present different strategic views through studying the relationship between strategic consciousness, strategic thinking in business organizations, and the conceptualization of these variables by a sample of Al-Najaf Police Directorate and reflections on achieving strategic victory. The research depended on the applied methodology that can involve three measurements for strategic consciousness. They are (reformulation, organizational thinking, learning tendency, contemplation), strategic thinking (organizational view, intentional focus, smart chance, real – time thinking, hypothesis direction), strategic victory (vision, existence, power, and value). There were used to enhance these concepts for a sample of decision – makers (105) officer. The sample was distributed to directors and their assistants. Data were also collected according to the main references and analyzed according to SPSS V. 19. Results of pilot study have concluded that the strategic consciousness influences directly on achieving strategic victory. This influence may be increased intermediately with the strategic thinking that may present successful resolutions to the research community in case of crisis. The research also uncovered that there is a positive relationship between the variables of the research. Two applications were identified in this paper; the first may be specialized in achieving the strategic consciousness and strategic victory through strategic thinking, and the conceptualization of these subjects in Al-Najaf Police Directorate. The second application is directed to the decision – makers to realize that the need to strategic consciousness, to keep coming with guides identifiers of strategic consciousness. This will absolutely help present knowledge and understanding among the sample of the study. 

The Role Of Marketing Activities And Sports Sponsorship In Marketing Performance: A Study Of The Opinions Of The Workers In A Number Of Iraqi Sports Clubs

Munther k. y. almuhtady

TANMIYAT AL-RAFIDAIN, 2019, Volume 38, Issue 123, Pages 9-26
DOI: 10.33899/tanra.2019.163338

The theoretical background of concepts related to sports marketing activities, sports sponsorship, marketing performance, and the reality of the latter in the Iraqi sports clubs were taken into account. It is important in the continuation and success of sports organizations, especially sports clubs, and to find out the results and suggestions reached by the researcher. There was a weakness in marketing performance, which was due to poor interest in the use of marketing activities and sports sponsorships in the practices and activities of sports clubs, and to diagnose and treat them. The researcher concluded that the results were the most important of which was the level of Marketing performance in the clubs studied. The results of the study are a group of suggestions; the most important among them is the interest to improve the sports activities through supporting and sponsoring them in marketing, because it reflects the performance of the sports club. Hence, it is necessary to achieve competition and excellence in the sports market.

Components of operations strategy and their role in enhancing the effectiveness of crisis management (An exploratory study of managers' opinions in the Badush Cement Expansion Plant)

Ibtisam I. H. Bedawd

TANMIYAT AL-RAFIDAIN, 2019, Volume 38, Issue 123, Pages 89-104
DOI: 10.33899/tanra.2019.163342

         The research aims to identify the components of the strategy of operations and their role in enhancing the effectiveness of crisis management. A hypothetical scheme was adopted through definition of the hypotheses to achieve objectives. The descriptive and analytical methods were used to analyze results. The problem of the research centered on the idea that is there any clear perception among managers and employees to the components of the operations strategy, the effectiveness of crisis management, the nature of the correlation and impact between the two variables of research. The questionnaire was used as a key tool to collect data on the field side of the research, and the Badush Cement Factory was selected to expand the community to apply the research and others. The research sample consisted of (57) respondents, it included the lab manager, assistants, department directors, all divisions and a group of lab technicians. The analysis was performed through the application of SPSS statistical program and the research came out with a number of conclusions. The most important of which is a significant correlation and impact relationship between the components of the operations strategy. The effectiveness of crisis management in the researched laboratory, and based on the conclusions were presented a set of proposals. The most important of which is the need for the management of the laboratory attention to the components of the operations strategy as it has a role in enhancing the effectiveness of crisis management in terms of making sound decisions to address crises that occur surprisingly.

Analysis of the Relationship Between Intellectual Capital and Process Reengineering: Field Study

Majid M. Salih

TANMIYAT AL-RAFIDAIN, 2019, Volume 38, Issue 122, Pages 9-34
DOI: 10.33899/tanra.2019.163038

The rapid changes in the external environment and the response and adaptation of the external environment require that contemporary organizations seeking to successfully continue the reengineering of their processes represent radical changes that will enable them to achieve continuous improvement in their performance and outputs and better than competitors. At the same time, the organization's acquisition of an intellectual capital with its essential components increases the chances of successful re-engineering through the expertise, skills, capabilities and procedures adopted by the organizations and their relations with their current or potential clients. This idea emphasizes the need to invest the intangible capabilities and capabilities of the organization to make radical changes Which gives the organization a leading role and creativity. Therefore, the current study sought to analyze the relationship between intellectual capital with its basic components and the stages of adopting re-engineering of processes, thus enhancing the quality of outputs of the Nineveh Electricity Directorate. The study concluded that the results were invested to reach a number of conclusions which have become a tool to present a number of necessary proposals for the Directorate of Nineveh Electricity and organizations in general, both production and service.

The Role of Organizational Factor in Improvement Quality of Working Life Exploratory Study for the Opinions of A Sample of Heads of Departments In A Number of the Colleges of the University of Duhok

Bafreen A. H. Permos; Shiler A. Ali

TANMIYAT AL-RAFIDAIN, 2019, Volume 38, Issue 122, Pages 53-68
DOI: 10.33899/tanra.2019.163041

This research aims to determine the effect of organizational factors on quality of work life. To achieve this goal; the university of Dohuk was selected to test research hypothesis to be the sample of this study, and in order to collect the data researchers depended on a questionnaire as a main tool through distribution (50) questionnaire on heads of department in the samples of Dohuk University colleges (41) of them were valid for analysis which was using the (SPSS) program. Accordingly, the research has come to the group of findings, from these findings; there is a significant correlation between organizational factors and quality of work life, and there is a significant effect of the organizational factors on quality of work life in the considered colleges. The research presents a set of proposals that are most important, increase interest in investing in human resources of the organization because it is considered one of the best investments, and to achieve efficiency in using this resource and other organizational resources.

Administrative Empowerment and it is Impact on Job Satisfaction: A Pilot Study for Opinion of A Group of Employees in Girl College of Education

Eman A. A. Al-hayali

TANMIYAT AL-RAFIDAIN, 2019, Volume 38, Issue 122, Pages 35-52
DOI: 10.33899/tanra.2019.163039

The current research aims to identifying impact of administrative empowrement elements which includes:(strength,informationpossessand availability, exploitation and having the knowledge, and the reward), on job satisfactiondimensions (salaries, wages, promotion, work relations and working conditions). In order to achieve this, a theoretical schema was adopted, which including the research variables as well as formulating a number of main and subsections hypotheses. These hypotheses were tested by set of statistical methods. The questionnaire was used as a tool for collecting data and information from the individuals who are being researched.Due to limited studies that dealt with the relationship and influence among these variables in the Iraqi environment, up to the researchers survey, the research has been included these variables as attempt to study the relation and the influence between them.The research reached a number of conclusions, the most important of these indicated that there wasa significant correlation and regression between administrative empowrement and job satisfaction. anumber of recommendations have been made.

Adopting the Algerian’s Tourism Quality Plan (PQTA) as a Mechanism to Develop and Promote the Algerian Tourism

Soufyane Benabdelaziz; Fatima Z Benyamina; Kheira Benyamina

TANMIYAT AL-RAFIDAIN, 2019, Volume 38, Issue 122, Pages 171-188
DOI: 10.33899/tanra.2019.163048

This research aims at highlighting the reality of the Algerian tourism as well as the steps that adopted by the Algerian country in order to promote this sector, within the framework of the guideline Plan for the Development of Algerian Tourism by 2030 "SDAT". Also, we discussed a mechanism of tourism development through the adoption of a quality plan Tourism Algeria «PQTA» - « Plan Quality Tourism Algérie», which is a national dynamic that works to raise the quality levels of tourism services by engaging in this plan and obtaining the tourist quality mark. at last, a set of results were reached about the adoption of this plan by Tourist institutions such as restaurants, hotels and travel agencies …ext, and finally we proposed some recommendations for the advancement and promotion of the tourism sector.

Training Process Stages and its Contribution in the Level of Salesman Performance Analytical Study on a Sample of Sales Representatives in the Nineveh Province

Buthainah L. Ahmed; Muzahim R. Hamdoon

TANMIYAT AL-RAFIDAIN, 2019, Volume 38, Issue 122, Pages 155-170
DOI: 10.33899/tanra.2019.163047

The research aims to know the stages of the training process and its impact on the performance level of salesmen for a sample of sales representatives of Nineveh province to raise their productivity and improve the means of work and methods, due to the many problems and obstacles that lead to poor performance. We dealt with the training stages of the definition, selling men, because this helps to improve the sales performance. The research community consists of the sales representatives of Nineveh Governorate and a sample of (80) individual (40) representative, (40) salesmen managers, and used a questionnaire consisting of (30) paragraphs as a research tool, which was analyzed using the program (SPSS), and the result was a problem A number of questions were discussed: Is there a relationship between the training process stages and the level of performance of sales men, and the research model was built and through which the hypotheses were formulated and that are represented in: There is a relationship of statistical significance and the moral effect between the training process stages and the performance level of salesmen. The research presented a number of suggestions, including: Spreading the culture of training through the definition of sales men in all stages, and the need to set performance standards by a specialized and professional committee, And conducting a survey. The sales are conducted from time to time and feed back to training process, what was implemented and how it was implemented. Keywords: 

Reformation Marketing Culture by Adopting Community Dimensions An exploratory study of the Opinions of the employees in Asia Cell Communications Company in Nineveh Governorate

Raad A. Raouf

TANMIYAT AL-RAFIDAIN, 2019, Volume 38, Issue 122, Pages 87-102
DOI: 10.33899/tanra.2019.163043

The current research aims at measuring the contribution of community marketing in the re-formulation of the marketing culture of the workers. It is the basis of the marketing activities and has to take into account the changes in the social culture which are reflected in the needs of the customer preferences that is no longer similar to what it was in the past. It is a clear challenge to contemporary organizations to find the Harmonic language between organizational culture with the culture of their employees and their customers so as to contribute to strengthening its viability and success in the field of competition. The importance of research is in reviewing the dimensions of social marketing, which is the result of rapid development in the needs and requirements of the era, as well as being the framework through which the crystallization of the marketing culture of the community. The importance of study raised the following question: - Does social marketing contribute to reshape the marketing culture of employees? In light of this, the objective of the research is to determine the dimensions of the most influential social marketing in the restructuring of the marketing culture through the analytical method of the theoretical dissertations on the research variables, as well as a field framework in Asia cell Telecommunications through a survey of the opinions of its employees established the theoretical convictions adopted by the researcher. The study produced several conclusions. In light of this, the research presented a set of proposals for the field.

The Reflections of Adopting Democratic Style of Decisions - Making Upon Workers Feeling's with Organizational Justice

Saad F. Al-Mahmood

TANMIYAT AL-RAFIDAIN, 2010, Volume 32, Issue 98, Pages 247-261
DOI: 10.33899/tanra.2010.161899

The research conducted to find the impact of democratic style of decisions upon the organizational Justice. The research hypothesized that the collective decisions sharing as a democratic tool to enhance the organizational justice for employees in organizations. In order to test the research hypothesis, samples were selected in Dohuk University, and the sample consisted of (105) from management staff and (105) from teaching staff at the university, then the research designed a questionnaire to collect the data concerning research variables. The research employed some of statistical tools as correlation and regression to analyze data using (SPSS) package. Accordingly, the research reached to findings:
1. There were no organizational justice from management staff view, because they didn't share decisions making, while teaching staff sample assure that their were organizational justice at their workplace.
2. The job design of the management staff differs from the job design of the teaching staff, whereas the later permitted the workers to follow the democratic style of collective decisions - making.
Finally the research suggested some recommendations, they are:
1. The university must use computer packages and put some procedures to control the using of internet by employees.
2. The university must conduct training programs and workshops to train their employees especially management staff for dealing with collective decisions as democratic tool to achieve organizational justice.

Logistics System: The Concepts and the Principles

Nafaa D. Al-Dabag

TANMIYAT AL-RAFIDAIN, 2005, Volume 27, Issue 80, Pages 105-120
DOI: 10.33899/tanra.2005.161593

The term "Logistics" is used in the military science to describe activities related to the movement and food supply of the army when it is in the front lines of battles . Logistics is an art and science which has its own principles and concepts. It has being used since 1950s. It is not used in the Arabic literature of administration and marketing. The study of this art has appeared in many writings and studies which focused on army and its movement. It is also the art of management of battles, materials and products which starts in the organization and ends with the consumer, or it is the management of all operations that aim to facilitate the movement and arrangement of supply and demands in the process of creating time and place utilities of produced goods. It is considered an activity of storage which facilitates the flow of products from the state of being raw materials until they reach the end consumer, in addition to the flow of information to create a suitable standard of movement in the products and supply of consuming services with reasonable cost.