Main Subjects : Administrative and Marketing Sciences


Big Data in Tourism Marketing and its Role in the Efficiency of Tourism and Travel Companies-an Applied Study in Travel and Tourism Companies

Salim Aljubori

TANMIYAT AL-RAFIDAIN, 2022, Volume 41, Issue 133, Pages 396-419
DOI: 10.33899/tanra.2022.131359.1133

The topic of the research aims at big data as a practical and applied concept and the implications of the transformation to activate the efficiency of tourism marketing, which adds value to the business and to make big data related to interactive marketing, targeted conversations, and customer loyalty to brands. It lies in finding the means and ways that can overcome the problem of research in the face of tourist establishments' administrations, the continuous increase in the volume of circulated data in the face of the threat of digital disruption with many problems and variables in its marketing activity, and these problems are related to how to identify situations and events, determine the needs and desires of customers, and strive to Achieve them to gain their satisfaction and loyalty in a way that enhances marketing efficiency. The content of the research confirms its findings that the traditional approaches to managing electronic resources such as big data to achieve contemporary marketing efficiency in obtaining various data from solid sources to monitor the tourist markets and the consumer tastes of tourists and work to bridge the knowledge gap, as well as there is a need to link the vision of big data like tourism business on The level of regional tourism markets to dispatch the requirements of marketing efficiency in its contemporary framework.

The Role of Holistic Marketing in Enhancing Customer Confidence-An Exploratory Study of the Opinions of A Sample of Employees of Zain Mobile Communications Company in The City of Mosul

Najdat Mustafa almahrab; Layla Garallah altaie

TANMIYAT AL-RAFIDAIN, 2022, Volume 41, Issue 133, Pages 134-153
DOI: 10.33899/tanra.2021.131024.1114

The current research aims to identify the role of holistic marketing as an independent variable with its dimensions (internal marketing, relationship marketing, integrated marketing, performance marketing) in enhancing customer confidence as a dependent variable in service organizations, specifically mobile phone companies, as these organizations face strong competition in addition to The rapid changes in the technological aspect make it imperative for it to maintain its customers and gain their trust. The research problem was formulated by several research questions, including:
 Does holistic marketing have a role in enhancing customer confidence?
 The questionnaire form was distributed to a sample consisting of (managers, employees, sales representatives) in the Zain Mobile Communications Company in the city of Mosul, with a total of (50) forms, and (42) valid forms were retrieved for analysis. One of the statistical methods based on the Spss program, and some conclusions were reached, the most important of which is the existence of a significant correlation between the research variables, and in the light of which several proposals were presented, the most important of which was to emphasize the practices of the dimensions of holistic marketing, which is one of the basic ingredients for the success of organizations.

A Model Test for Measuring Organizational Readiness for Change at the Individual Level: A Survey Study on A Sample of Mosul University Lecturers

Omar Hazim Basheer Hazim Al-Taie; Ahmed Y. Alsabawy

TANMIYAT AL-RAFIDAIN, 2022, Volume 41, Issue 133, Pages 264-287
DOI: 10.33899/tanra.2021.131146.1120

The main objective of the current study was to test a model formeasuring organizational readiness for change. To achieve this goal, the organizational readiness for change included four dimensions (appropriateness, management support, change efficiency, personal benefits), and the study sample was represented by a group of teachers working in the colleges of the University of Mosul, and the study used a form. The questionnaire was a data collection tool, as (322) questionnaires were collected for teachers in the faculties of the University of Mosul. Concerning testing the study model, confirmatory factor analysis was used. In the measurement model, the good fit of the model was tested at the worker level. The study reached a set of conclusions, the most important of which is the results of the analysis showing the good conformity of the measurement model that was adopted in the current study, to measure organizational readiness. This confirms the possibility of this model in measuring the variable of the study. In addition, the credibility and stability of the study model and the measurement items adopted in it have been tested and proven to be credible and stable in the measurement. The most important thing the study recommends is the need to pay more attention to personal benefits so that the individual feels that he will benefit from the change, and not fear for his position in the college when it is done Implement some changes.

Impact of wise leadership in enhancing the virtual teams' learning: An analytical study

Amir Abdulmuhsin; Abdullah Fathi Aziz Ali

TANMIYAT AL-RAFIDAIN, 2022, Volume 41, Issue 133, Pages 309-339
DOI: 10.33899/tanra.2021.131236.1121

This paper aims to identify the effect of adopting wise leadership in enhancing the learning processes of virtual teams. To achieve this, the contemporary literature that supports the relationship between the study variables in the context of the six capabilities of a wise leader and the five- processes of team learning was explored. After adjusting the measurement model, data were collected from the study sample consisting of (232) participants in the representations of the Ministry of Education in the Kurdistan Region / Iraq. The target data and information were analyzed using the structural equation modeling method and other statistical methods that were implemented using my software (SPSS, and AMOS v.24). The results of the study model showed that there is a significant effect of adopting the capabilities of the wise leadership to enhance the learning processes of the virtual team in times of crises such as the (COVID-19) pandemic. The research recommends the necessity of adopting wise leadership capabilities as criteria for selecting team leaders in educational institutions. In addition, the need to formulate work training programs on wise leadership, its capabilities, and behaviors related to its activation in those institutions.

The electronic promotional campaigns contribute to enhancing the quality of health services An exploratory study of the opinions of a sample of Nineveh Health Department employees in the city of Mosul

Anwer S. Shareef; Monther K. Yaqoob

TANMIYAT AL-RAFIDAIN, 2021, Volume 40, Issue 132, Pages 61-80
DOI: 10.33899/tanra.2021.170346

The present research aims to clarify the role electronic promotional campaigns play in enhancing the quality of health services by actively promoting them and achieving the desired goals. The researchers focused on the components of the electronic promotional campaign approved by the Nineveh Health Department, and the extent of its activities in enhancing the quality of the health service, through which it was identified. On the importance of the promotional methods used in the campaign, and to achieve the main research hypothesis which is that "there is a moral correlation between electronic promotional campaigns and the quality of health service." The researchers reached a set of conclusions, the most important of which were: that electronic promotional campaigns are important in identifying the services provided by health organizations, especially in light of the Corona pandemic, and the researchers also suggested several proposals, the most important of which were: An attempt to spread health culture inside and outside health organizations to familiarize the consumer with services Health organizations provided by health organizations and their various activities.

Marketing Culture and Its Role In Enhancing Competitive Advantage/ A Survey Study In Nowruz, The Internet Service Provider in Duhok

Dalal A. Khalid; Munther K. Yaqoob

TANMIYAT AL-RAFIDAIN, 2021, Volume 40, Issue 132, Pages 287-303
DOI: 10.33899/tanra.2021.170364

The current research aims to identify the dimensions of marketing culture represented by (service quality, diversity, rationality, internal relations, and innovation), and its role in enhancing competitive advantage in companies in general, especially service ones, by addressing the research problem represented by the following questions: Are the dimensions of marketing culture available in the researched company? What are the relationships and the impact relationship between marketing culture and competitive advantage?, and research hypotheses were formulated, including There is a significant correlation between marketing culture and competitive advantage at the macro and micro level at the level of significance 0.05, and there is a significant effect of marketing culture on the competitive advantage at the level of morale 0.05 The descriptive-analytical method was used, as a sample of (70) employees working in the Nowruz company, which provides Internet services in Dohuk governorate, was selected. A questionnaire was designed to collect data, and its paragraphs were analyzed to test the research hypotheses using the SPSS Ver. 24, and the research reached some conclusions, the most important of which were: that the marketing culture is of great importance in companies, especially service ones, being in direct contact with customers, and the research reached several recommendations, the most important of which were: the need to pay attention to marketing culture as it reflects the identity of the company and its positionamong competing companies In the market.

Measuring the Strategic Performance for Non-Profit Organizations According to the Balanced Scorecard Model: An Exploratory Study in Barzani Charity Foundation (BCF)

Ahmed M. AlFiky; Maan W. AlMaadhedee

TANMIYAT AL-RAFIDAIN, 2021, Volume 40, Issue 132, Pages 262-286
DOI: 10.33899/tanra.2021.170363

The research aimed at the extent to which the Balanced Scorecard could be adopted and used as a model for measuring and evaluating the strategic performance of non-profit organizations, by studying the possibility of adopting and employing five main perspectives that correspond to the nature of the work of these organizations and the sector to which they belong, which are: (the beneficiary perspective, the financial stability perspective, the perspective Internal processes, learning and growth perspective, social and environmental perspective), and for the purpose of achieving this, the researchers adopted the questionnaire as a main tool for data collection, as it was distributed to a sample of workers by (100) forms within the  Barzani Charity Foundation (BCF), and the researchers relied on the descriptive approach in theoretical framing and statistical analysis For the data, and one of the most prominent findings of the research is the availability of the appropriate ground on which the researched organization can apply this model in measuring its strategic performance, as well as the discrepancy in the level of perspectives adopted for the application and use of the balanced scorecard, and the research presents a number of recommendations, the most important of which is working on Increasing awareness among the management of the organization in question about the levels of strategic performance, by activating strategic oversight mechanisms, and using modern models to evaluate performance, as well as the need to pay more attention to the segment of beneficiaries of its services, by classifying them into levels, identifying their needs, and establishing a stable and common database in order to deliver its services to the largest possible number without repeating it to the same people.

Diagnosing the Reality of the Dimensions of Strategic Improvisation in Iraqi Universities: An Analytical Study of the Opinions of University Leaders at the University of Mosul

Marthad Emad Saeed AL-Sumaidaie; Thaeir A. S. Al-Samman

TANMIYAT AL-RAFIDAIN, 2021, Volume 40, Issue 132, Pages 185-207
DOI: 10.33899/tanra.2021.130238.1097

The current research aims to determine the role played by the dimensions of strategic improvisation, represented by (strategic vigilance, strategic agility, minimal-structure, and bricolage), at the University of Mosul. The research hypotheses were formulated, the most important of which were (the dimensions of strategic improvisation are not available for university leaderships at the University of Mosul).
The field of research is represented at the University of Mosul, and the research community included all university leaders in Iraqi higher education and scientific research institutions, and the research sample, which amounted to (196) leaders from the university leadership community represented by (the university president and his assistants, deans and their assistants, heads of departments and scientific centers).
The research adopted the descriptive and analytical approach, with the use of a questionnaire form that was designed and distributed electronically. and the data was analyzed using (SPSS. V25), and the most important conclusions were that the general rate of responses of the individuals in the research sample was good and with a positive trend, which reflects the availability of these dimensions, as well as the level of understanding and interest in the organization in the field of research.
The research was concluded with a number of recommendations, the most important of which is working to increase training programs that revolve around alternatives to using available resources (material, human, and knowledge) in a way that gives the organization the field of research with sufficient flexibility and ability to adapt to the various conditions it faces.

Diagnosing the Availability of the Dimensions of Dealing with Marketing Chaos in The General Automotive and Machinery Trade Company: A Survey Study of the Opinions of a Sample of Workers

Suhail Luqman Abbas; alaa abdusalam Alhamadani

TANMIYAT AL-RAFIDAIN, 2021, Volume 40, Issue 132, Pages 169-184
DOI: 10.33899/tanra.2021.130152.1093

Organizations need to adopt effective and efficient marketing methods and strategies to achieve continuity and growth in the current business environment characterized by rapid change, rivalry, complexity, and uncertainty that urge organizations to find methods to improve their capabilities to confront these conditions, reduce their effects, and adapt to them. The research attempts to answer the following question: What are the dimensions of dealing with the marketing chaos in the General Automotive and Machinery Trade Company?
The conclusions of the study showed the availability of the dimensions of dealing with the marketing chaos in the investigated company, arranged according to its importance, as the strategic competition ranked first, while innovation and diversification came last.
Based on the conclusions, several recommendations were presented, the most important of which is to motivate employees of the investigated company to innovate by setting an intrinsic and extrinsic reward system.
 

Sustainable Marketing Strategies and Their Role in Enhancing Marketing Effectiveness-An Exploratory Study of the Opinions of a Sample of Workers in the Mosul Dairy Factory

Rawnaq Yousif Mahmood Mahmood; Mohammad Mahmod Hamed Al-Mulla Hasan

TANMIYAT AL-RAFIDAIN, 2021, Volume 40, Issue 132, Pages 110-134
DOI: 10.33899/tanra.2021.130204.1095

This research aims to demonstrate the contribution of sustainable marketing strategies in enhancing the marketing effectiveness in the Mosul Dairy Factory, as well as clarifying the correlation and impact relationships between the two variables. The research was conducted based on two main aspects, the first being documentary and descriptive represented by reviewing much literature to clarify the theoretical background of each of the marketing strategies. Sustainable and effective marketing is presented by writers and researchers in their scientific products. As for the second method, it is an exploratory and analytical method, through an exploratory study in the light of preparing a questionnaire form prepared for collecting data and information related to the research. The most important of which is the main question: Do sustainable marketing strategies contribute to enhancing marketing effectiveness, and to answer these questions, a hypothesis plan for the research was formulated through which the relationships and influences between the two variables of the research were formulated, which resulted in a set of main and sub-hypotheses that were tested using some statistical methods for the data collected. With the questionnaire, which was distributed to (39) individuals researched in the research organization, which was represented by the Dairy Factory laboratory, the research reached a set of conclusions, the most important The results of the Mann-Whitney and Wilcoxon test analysis showed that sustainable marketing strategies contribute to enhancing marketing effectiveness in light of the responses of the individuals surveyed, which confirms the importance of these strategies in enhancing the marketing effectiveness of the researched organization.
And based on the conclusions reached by the research, both theoretical and field, proposals consistent with these conclusions were presented, in addition to proposals for future studies related to the two current research dimensions.

Strategic Improvisation and its Role in Managing the (COVID_19) Crisis: An Analytical Study of the Opinions of University Leaders at the University of Mosul

Marthad Emad Saeed AL-Sumaidaie; Thaeir A. S. Al-Samman

TANMIYAT AL-RAFIDAIN, 2021, Volume 40, Issue 132, Pages 81-109
DOI: 10.33899/tanra.2021.130234.1096

The current research aims to determine the role played by the dimensions of strategic improvisation, represented by (strategic vigilance, strategic agility, minimal-structure, and bricolage) in (COVID_19) crises management represented by (preparing for crisis, crisis management, and crisis management evaluation).
The field research was implemented at the University of Mosul as one of the organizations affected by the (COVID_19) crisis, and the comprehensive selection method was used in determining the research sample which consisted of (196) leaders from the university leadership represented by (the university president and his assistants, deans and their assistants, and heads of departments and scientific centers) in the University.
The research adopted the descriptive and analytical approach, with the use of a questionnaire form as the main tool for collecting data. The questionnaire was designed and distributed electronically due to the conditions surrounding the (COVID_19) crisis. Data were analyzed using (SPSS V25) and (AMOS) software packages. the research reached several conclusions, the most important of which is the existence of an impact relationship on the total and partial levels of the strategic improvisation dimensions on the (COVID_19) crisis management.
The research concluded with several recommendations, the most important of which is that the investigated organization should improve the organization's ability to find practical solutions to new challenges based on current resources. The research also stresses the need to develop a comprehensive crisis management plan that can be adapted to most of the crises that the organization may face.

Strategic vigilance and its role in promoting entrepreneurship of business organizations An exploratory study of the opinions of a sample of faculty staff at Al-Hadbaa University College

Hasoon Haitham Hasoon AL-Sadoon; Shahab Mohamed Al-Taha

TANMIYAT AL-RAFIDAIN, 2021, Volume 40, Issue 132, Pages 321-343
DOI: 10.33899/tanra.2021.130424.1103

At the Iraqi environment level, the civil educational system aims to reach leadership by focusing on its main dimensions, namely (independence, anticipation, risk-taking, and creativity). To achieve this, it must reconsider its level of strategic vigilance in terms of providing its types (technological, marketing, competitiveness, environmental). Therefore, the main objective of the current research was to measure the actual role of strategic vigilance in promoting entrepreneurship of business organizations by determining the level of relationship and impact between them, As the Al-Hadba University College was chosen as a field for research, and by an intentional sample represented by the faculty members, which amounted to (60) people, and by adopting the questionnaire form as the primary tool in data collection, and to reach the results, a number of statistical tools were used, namely (correlation coefficient, linear regression), where Several conclusions were presented, the most important of which is the presence of a degree of actual contribution of the independent variable in the adopted variable, and this means the possibility of adopting types of strategic vigilance in enhancing the level of entrepreneurship of business organizations, and that the most significant proposals are the necessity of increasing the interest of the researched organization and its management by invoking the types of strategic vigilance in the field of work and directing it towards strengthening Entrepreneurship of business organizations, in a manner that contributes to the sustainability of their competitive advantage.

Strategic Leadership and Its Role in Marketing Ambidexterity Prowess-An Exploratory Study of the Opinions of Workers in the Mosul Dairy

Ahmed Maree AL_sulaeman; Mohammad M. H. AL-Mulla Hasan

TANMIYAT AL-RAFIDAIN, 2021, Volume 40, Issue 132, Pages 37-60
DOI: 10.33899/tanra.2021.129904.1085

In their research, the two researchers sought to include a set of steps. The first step was to identify the concept of strategic leadership, its importance, and then its objectives, and then determine the dimensions discussed for strategic leadership, by reviewing the views of the authors and researchers regarding the details referred to above. In the second step, the two researchers presented their procedural concept of entrepreneurship Strategy as the organization's ability to create new products that are unique and distinguished from competing products. The third step was towards standing on the concept of marketing ambidexterity by reviewing several concepts for a group of writers and researchers, as well as showing the importance of marketing ambidexterity that gain importance because organizations need to adapt Especially with the dynamic increase of the environment, as well as an explanation of its characteristics and conditions, down to a review of the dimensions agreed upon by writers and researchers of marketing ambidexterity.
As for the fourth step, it was represented in finding the truth about the role that strategic leadership can play in enhancing marketing ambidexterity. For this purpose, the two researchers chose the Mosul Alban Laboratory as a community for their research, and they collected the necessary data for a sample of workers in this community represented by (45) individuals surveyed. By using a special questionnaire form prepared for this research, the fifth step was the statistical treatment of these data within the framework of a set of statistical tests that fit with the data obtained in light of the questionnaire. The necessity of conducting research again in other products or service organizations to draw the attention of departments therein to the importance of strategic leadership as one of the important variables to enhance the organizations' marketing ambidexterity.

The Role Of Relationship Marketing in Enhancing Customer Value-A Field Study in the Nakheel Master Card Company in Baghdad

Shymaa N. Hamdoon

TANMIYAT AL-RAFIDAIN, 2021, Volume 40, Issue 132, Pages 363-378
DOI: 10.33899/tanra.2021.170202

The current research aims to demonstrate the role of relationship marketing in enhancing customer value, as the customer is today the main source in achieving profitability and expansion in markets, and that companies in general have begun to move towards customer service, and to gain his satisfaction and loyalty with the products they provide, and the research dealt with a major problem that lies in What is the knowledge of the studied Palm MasterCard company about the importance of relationship marketing? Assuming that there is a significant correlation between the dimensions of relationship marketing and the value of the customer, and a significant effect of the dimensions of relationship marketing on the value of the customer, the Master Card Palm Company was chosen, being one of the leading companies in the field of providing marketing and financial services to the beneficiary customers, as the research sample amounted to (50) male and female employees. They work in the branches of the company in question in the city of Baghdad. The descriptive and analytical approach was used for the main research variables, and the extraction of correlation and regression relationships, and a number of conclusions were reached, the most important of which were: Relationship marketing works to provide marketing and financial services to customers who benefit from the company's services in an orderly and integrated manner, which would be reflected in raising the value of the customer. Being the basic basis for the growth and expansion of the company's activities. A number of proposals were also developed, the most important of which was: Work to support the marketing activities of the relationship in all branches of companies, especially service ones.

Employing the psychological factor in the orientation of the customer (the patient):A case study in the special wing units of the Babil Governorate Health Department

Raad Handal Al-Jubouri; Shuaib Ahmed; Methaq Hatif Al-Fatlawi; Hashem Fawzi Al-Abadi

TANMIYAT AL-RAFIDAIN, 2021, Volume 40, Issue 131, Pages 110-135
DOI: 10.33899/tanra.2021.128821.1062

The  Current  Research  Aims to identify of the role played by psychological factor variables in the orientations of the client (patient) in the units of the special health department of the province of Babylon. Several Hypotheses Were Formulated of Direct And Indirect Effects.  The Questionnaire Was Used in The Collection of Data. The Quota Sampling Method Was Used in the Selection of the Research Sample, With Number (500) Employees of Valid Questionnaires Was (385) With Response Rate (95%). The Hypothesis  Test  Was  Verified  By  Using  The  Appropriate  Statistical  Methods adopted in Smartpls3.                                                                                                                                                                                                                                 The Results Showed off There is a significant positive direct between the psychological factor of the patient related to the health service and the patient's attitudes, as well as a significant Negative direct of between the psychological factor of the patient related to the patient status and the patient's attitudes.
  The study also concluded with many Recommendations, Important: establishment of independent buildings for the units of private suites and the expansion of the number of beds and attention to its architectural functions and supplying them with modern and sophisticated devices at competitive prices and the creation of jobs to care for the psychological factor of the patient and jobs concerned with the dissemination of health education.

The Role of Strategic Entrepreneurship Dimensions in achieving Strategic Success: A study of the view of a sample of the administrative Leaders at the Directorate of Health Duhok Kurdistan- Iraq.

Reem Al-Jameel; Ahmed AlJarjari

TANMIYAT AL-RAFIDAIN, 2021, Volume 40, Issue 131, Pages 9-38
DOI: 10.33899/tanra.2020.128772.1061

The current research aims to identify the dimensions of strategic Leadership and its impact in Promoting Strategic Success. It has been applied to a sample of administrative Leaderships in the Dohuk health Directorate in Iraqi. The number of (52) employees From Various departments and Specialties. The importance of the research is reflected in our view of the dimensions of Strategic Success. Which represents the result of the rapid development in the needs and requirements of contemporary modern management. As well as being the framework through which the strategic Leadership of community health Organizations is Crystallized. Based on this, the research relied on a hypothetical Scheme and amain assumption that: there is a relationship and influence between the dimensions of strategic Leadership and indicators of strategic success. The research scheme and its hypotheses were chosen using correlation, Simple regression, Frequency distributions, average, and standard deviations. To description and diagnosis of variants. The research reached a Set of conclusions that confirm the significance of the correlation and influence relations indicated by the research hypothesis. The research included the asset of proposals necessary for the research community: work to confirm the strategic leadership that frames aspects of interaction with all organizational activities As a strategic entry point seeking to support strategic success operations. And its establishment in the Dohuk Health Directorate in Iraqi Kurdestan.

Job Crafting as a Mediating Variable in the Relationship Between Empowering Leadership and Teleworking Effectiveness During Corona Pandemic: Applied to Faculty Members Assistants in Egyptian Universities and Higher Institutes

Marwa Saad Mohamed El-Shanawany; Ahmed Qais Jalal

TANMIYAT AL-RAFIDAIN, 2021, Volume 40, Issue 131, Pages 357-373
DOI: 10.33899/tanra.2021.129988.1087

This research has endeavored to test the supposed causal relationships between empowering leadership, job crafting, and teleworking effectiveness during the Corona pandemic, by applying to a sample of 384 teaching assistants from the faculty members in universities and higher institutes. The results showed a significant effect of empowering leadership on job crafting, There is also significant effect of empowering leadership on the effectiveness of teleworking, as well as a significant effect of job crafting on the effectiveness of teleworking, and finally, it has been found that job crafting mediates the relationship between empowering leadership and the effectiveness of teleworking, and accordingly we recommend the need to develop the structure of functional relationships among faculty members and their collaborators to keep pace with the requirements of teleworking during the current circumstances.

The Role of Social Intelligence in Promoting Human Resource Management Strategies: a reconnaissance Study of the administrative Leaderships of government Service Medical Hospitals in City of Mosul

Reem S. Al-Jameel

TANMIYAT AL-RAFIDAIN, 2021, Volume 40, Issue 131, Pages 264-289
DOI: 10.33899/tanra.2021.169636

The research aims to determine the role of social intelligence represented (social skills, social awareness, problem-solving skills) sIn the dimensions of Human Resource Management Strategies, Which can be achieved Through Human Resource Planning Strategy, Employment Strategy, Training and Development Strategy, Compensation, and rewards strategy, Human resource Performance Evaluation Strategy. I have s selected a sample of the Administrative Leaderships of governmental Medical hospitals in the City of Mosul. The research Problem Centers on the difficulty of the Success of the Strategic Competitive Landscape. Because of the rapid developments in the Contemporary business environment. Default Schema has been adopted that includes Search Variables, As well as formulating some main and Subsidiary hypotheses, And use the Descriptive and analytical approach to reach the results, Through Testing it with several Statistical methods,  the questionnaire form was one of the Statistical means used to collect data and information related to the Field aspect of the research, Because of the limited studies that dealt with the relationship and effect between these variables in the Iraqi Environment, with in the limits of the researcher s Knowledge the current research included these variables in an attempt to clarify the relationship and the effect between them, the research came out with a set of conclusions and recommendation s Among the most important of them was the more hospitals directed the research sample to adopt social intelligence, which contributed to strengthening the human resources management strategies of the researched organizations.

The Reality of Corona Epidemic Crisis Management at King Khalid University: An analytical exploratory study of the opinions of a sample of university faculty

Mohammed Alsagheer Qasem Alshaebi; Hamoud Mohammed Saad Alomar

TANMIYAT AL-RAFIDAIN, 2021, Volume 40, Issue 131, Pages 204-236
DOI: 10.33899/tanra.2021.169634

The main objective of this study is to understand the reality of managing the Corona epidemic crisis at King Khalid University from the teaching staff's Point of View. A descriptive-analytical approach was used, where data were collected through a questionnaire tool that was developed for this purpose. The sample of the study reached (257) members of the teaching staff at the university.and a set of statistical tools included in the statistical package, SPSS version 23, was used in the study.
      The study arrived at a set of results, the most important of which are: The management of the Corona pandemic crisis at King Khalid University, in general, was in the medium term, and that the dimensions of crisis management varied between the medium and high levels, as it came after planning the crisis and after leadership and decision-making during the crisis in the medium term, while it came after contact in the high range. The results also showed the emergence of statistically significant differences in the opinions of university faculty members about the reality of managing the Corona pandemic crisis according to the variables (age, nationality, experience, and job title), while those differences were absent according to the variables (gender, specialization), and the study was concluded with a group Among the recommendations based on the results, the most important of which is activating the role of the general administration for risk management at the university, and spreading the culture of risk management among university employees, as well as a comprehensive review of the strategic planning process for crisis management.

Some Organizational Determinants of the Managerial Decision Effectiveness Explorative Study for the Opinions of Sample Middle and Executive Managers in Ninevah Health Directorate

Ahmed G.S.A.A. AlNieme; Alaa A. H. Al-juboury

TANMIYAT AL-RAFIDAIN, 2021, Volume 40, Issue 130, Pages 9-50
DOI: 10.33899/tanra.2021.168684

Managerial decision and its effectiveness are regarded as one of the most practices of the manager if not its essence. Thus, the present study aims at recognizing how a managerial decision is effective and what are its determinants, the internal determinants in particular. To achieve this, a questionnaire form was designed and distributed to a sample of managers in both administrations, the middle and the executive in Ninevah health center reached (50) subjects out of a population of (75).
After the theoretical framework has been touched upon through the keywords ( the internal environment, the managerial decision, and the effectiveness of the managerial decision); the required data were obtained and analyzing their content by applying the statistical program(SPSS) and through (ANOVA, ONE TEST SAMPLE) several findings resulted in the following conclusions:
No effectiveness of the taken managerial decision has been found; besides (the organizational structure flexibility, communications and the organizational culture) are considered determinants of the managerial decision effectiveness.
Several proposals were presented to pass over these conclusions, the most important of which are seeking the participation of the relevant employees at taking decisions in order that its quality and reliability be guaranteed

Critical Successful Factors to Manage Comprehensive Health CareCase study in Al-Kudis Health Center for Family Medicine/Mosul

Abd-Alazeez Ahmed Al-Mola; Balsam Subhi Kasim AlTaii

TANMIYAT AL-RAFIDAIN, 2021, Volume 40, Issue 130, Pages 366-391
DOI: 10.33899/tanra.2021.168709

In its theoretical part, the research aimed at encompassing the comprehensive health care methods used in some countries of the world to provide a true and integrated health service and to delve into the study of the family medicine program in theory and practice as a key entry point to achieve this goal. The problem lies in the lack of an integrated and organized health system at the level of the Iraqi Ministry of Health, the scattering of efforts at the three levels of health care (primary, secondary and tertiary), and the lack of clear and organized coordination between them has led to a great waste of energy and a great waste of efforts, not to mention the loss of lives. Humans. The hypothesis of the research is based on the basis that if the family medicine program was implemented in a correct and integrated manner and its critical success factors were achieved, this would lead to achieving the goals of achieving comprehensive and real health care at the lowest cost. After indicating the factors in international experiences and comparing them with the reality in terms of the strategic plan of the Iraqi Ministry of Health on the one hand and evaluating its implementation, on the other hand, the availability of factors and rates above the average were indicated in their entirety, with the indication of some cases that varied in terms of the positions of the stakeholders, which may be due to the nature of their work In implementing the family medicine program.

The Brand distentions and the extent of its Effect on the Purchase Decision / An Exploratory Study for a Sample of Consumer of Nissan Motor Cars company in Turkey

Anas MAAROOF

TANMIYAT AL-RAFIDAIN, 2021, Volume 40, Issue 130, Pages 349-365
DOI: 10.33899/tanra.2021.128986.1063

The study aims to identify the effect of changing the brand of Nissan Motor Company in its dimensions (mental image, country of origin, quality, and warranty) on the decision of the purchase by the consumer, in order to identify the strongest dimension of the brand to influence the purchase decision of these cars and to achieve the objectives of the study The researcher collects the required data by distributing a questionnaire to a random sample of Nissan cars Consumer in Turkey in four governorates (Van, Diyarbakir, Mardin, Batman) where the sample size reached (120), and it was analyzed by the statistical program (SPSS V.21) as well as conducting structured formal interviews with the company’s CEO And the director of sales and maintenance to get to know the customers ’desires, as the study reached several results, the most important of which is the presence of a significant significant relationship under the level of significance of 0.05 for the brand on the decision to buy a Nissan car, in addition to that more after influencing the purchase decision (mental image, country of origin , Quality) respectively, and its weakest effect after are the guarantee.

Stagnant Management as an approach to Organizational failure opinion study of sample worker in the directorate of bridges and roads Ninevah

Sultan Ahmed Kleaf Alnofal; Majeed Hameed Majeed ALali

TANMIYAT AL-RAFIDAIN, 2021, Volume 40, Issue 130, Pages 311-329
DOI: 10.33899/tanra.2021.168704

The study aimed to introduce a theoretical framework to analytical dimensions of stagnant Management and measures of organizational failure as well as diagnosis of it in organization research and declare the range of accumulative variables around the components that interpretation of it.   
The problem of the study is represented:
Do demonstrate a view of Pessimistic of a worker in organizational research that makes it involve of stagnant management circle which its failure?
The hypothesis of the study is determining the nature of stagnant management dimensions and organizational failure measures in organizational research and the range of accumulative that dimension and measures around of number factors.   
 The study depends on the questionnaire as a tool of collect data that is distributed on (4o) person of different levels of random then the researcher used many statistical tools to test the hypothesis.
The study reached many conclusions such as absenteeism dimensions of stagnant management and measures of organizational failure as well as, there are accumulative of dimensions stagnant management and measures of organizational failure around of determining factors. The study introduced many recommendations such as work of idea management by walking around and activity in a research organization.

The Structural Foundations for Psychological Capital and its Role in the Constructive Foundation of Intellectual Capital-Analytical research for a sample opinions of engineers in the North Oil Company - Salah Al-Din branch

Hatem A. Abdullah; Abdulftah H. Ramadan

TANMIYAT AL-RAFIDAIN, 2021, Volume 40, Issue 129, Pages 203-222
DOI: 10.33899/tanra.2021.129396.1072

The aim of the research is to know the distinctive role of psychological capital in the formation of intellectual capital, depending on the sequence of its dimensions, beginning with human capital, passing through the structural and relational, through the dimensions of the psychological capital represented by flexibility, optimism, hope and self-efficacy, and in line with the goal, the North Oil Company - Branch was chosen Salah El-Din is a field for research, and the research community is represented by (512) of the engineers working in it as the basis of the intellectual capital and they are the ones who form the human capital in the company and therefore they are the ones who form the relational and structural capital, respectively. A sample of (77) was drawn from them to represent the research community. Correctly represented according to the treatment (Green, 1991). The researchers used the questionnaire, which is the main tool for research to collect data using the descriptive and analytical method. The research reached a main conclusion, which is that the psychological capital affects the intellectual capital depending on the dimension of flexibility, while no effect of the dimensions The other three, and accordingly the researchers recommended that the researched company should be aware of giving leeway to consider the importance of flexibility, beginning with the formation of psychological capital, and then its contribution to building intellectual capital and trying to improve Mad tea sessions or group parties to activate the dimensions of psychological capital, which contributes to providing the building blocks for intellectual capital.

The harmonic relationship between brand reputation and positive word of mouth-A survey study of a sample of Carrefour customers In the city of Erbil

Hend ahmad; Raad Adnan Raouf

TANMIYAT AL-RAFIDAIN, 2021, Volume 40, Issue 129, Pages 57-71
DOI: 10.33899/tanra.2021.167795

The aim of the current research is to find the nature of the relationship between the variable of the organization’s reputation and the variable of the positive spoken word for what these two variables represent of great importance to business organizations. Ways to reach it, accordingly, the Carrefour store was chosen because of its great importance and great turnout by customers as it offers a variety of products and has a well-known brand, and by asking a group of questions that express the content of the research problem, which is the nature of the harmonic relationship between the brand's reputation and the word Positive pronouncement, as 65 questionnaires were distributed to Carrefour store customers, and through the adoption of the statistical analysis program SPSS, a set of conclusions were reached, the most important of which is that there is a consensual relationship between the brand's reputation and the positive spoken word at the macro level. A set of proposals was presented, the most important of which is the necessity of establishing a Carrefour store Using social media in a way that supports their branding, which will be reflected in the word A. Positivity is spoken due to the harmonic relationship between the two concepts.

The Relationship Reciprocal Effect between Strategic Agility and Competitive Intelligence-An Analytical Study of the opinion of Sample Managers at (Korek) Telecom Company in Iraq

Shihab M. M. Al-Taha

TANMIYAT AL-RAFIDAIN, 2021, Volume 40, Issue 129, Pages 72-91
DOI: 10.33899/tanra.2020.127879.1038

The paper aims at measuring both the relationship and reciprocal effect between strategic agility along with its dimensions (agility of sensing, agility of decision-making, agility of practice), on one hand, and competitive intelligence along with its dimensions (market intelligence, competitor intelligence, technology intelligence), on the other hand. Korek mobile communications company in Iraq is used as the field of the study.  Questionnaire has been used as a tool for collecting data to achieve the aims of the paper.  There are (43) forms distributed to the managers at the company's headquarters, and all the forms retrieved have been found valid for statistical analysis. In this context, the analysis adopts a number of statistical methods (like: correlation coefficient, simple linear regression coefficient).  The study concludes that there is a correlation relationship with significant statistical significance between strategic agility and competitive intelligence, and the presence of a positive reciprocal effect with significant statistical significance between strategic agility and competitive intelligence. Finally, a set of recommendations, based on the given conclusions, has been suggested. one of these recommendation is the focus on the sustainability of strengthening the relationship between strategic agility and competitive intelligence due to the importance of such sustainability and the positive reflection on the organization's performance as well as enhancing the mutual effect between strategic agility and competitive intelligence via focusing on achieving compatibility and compatibility between the sub-dimensions of the two variables.

The role of organizational spirituality in promoting high performance -An exploratory study of the opinions of a sample of teaching and administrative staff in the Commerce of College, Sulaymaniyah University

zahra asad sia bandar

TANMIYAT AL-RAFIDAIN, 2021, Volume 40, Issue 129, Pages 92-120
DOI: 10.33899/tanra.2020.127690.1034

The research aims at studying the dimensions of organizational spirituality and its role in promoting high performance at the College of Commerce / University of Sulaymaniyah, and on the basis of the importance of the research through the importance of its variables represented by the dimensions of organizational spirituality as an approved variable, which are: (organization strategy and policies, future preparations and plans, organization culture) based on According to (Najm, 2015), and the characteristics of high performance as an interpreted variable, which are: (quality of management, openness and effective orientation, quality of the workforce, continuous improvement, long-term orientation), based on (DeWaal, etal., 2014), a questionnaire was adopted as a tool to collect Analyzing and presenting data electronically to all faculty members and staff working in the college is designed according to the (Likert) quinary, and (49) valid answers were obtained for statistical analysis and processing according to the (SPSS) program, and the hypotheses and relationships of correlation and influence between the dimensions of the two variables were tested. Perhaps the most prominent conclusions reached by the research are: There is consensus on the importance of the spiritual approach in promoting high performance, and the existence of two moral correlations and influence between the organizational spiritual dimensions and the performance High, and a set of recommendations were reached, including: Focusing on the importance of organizational spirituality in supporting and encouraging all working individuals to improve performance and upgrading it, and activating the spiritual and moral aspect, especially after the absence of financial support by administrative leaders, the need to pay attention to the various aspects and areas of university performance in order to Upgrading it to ensure the improvement of competitiveness in the educational environment.

The Moderating Role Of Environmental Turbulence In Enhancing The Relationship Between Absorptive Capacity And Strategic Innovation

Jawad Muhsin Radhi Radhi

TANMIYAT AL-RAFIDAIN, 2021, Volume 40, Issue 129, Pages 121-158
DOI: 10.33899/tanra.2020.127819.1037

The current research examines the moderating  role of environmental turbulence  with its dimensions (market turbulent , technological turbulent)  in enhancing the relationship between absorptive capacity  in its dimensions (knowledge acquisition, knowledge assimilation, knowledge transformation, knowledge Exploitation) and strategic innovation in its dimensions (innovation in business models, innovation in providing superior value to customers, innovation in discovering new markets). The research sample included (112) individuals from the managers at Zain Telecom in the main centers, branches and departments in Baghdad and the governance of the Middle Euphrates (Qadisiyah, Babil, Ashraf Najaf, Holy Karbala, Muthanna). The research depended on the descriptive analytical method and the questionnaire in collecting data and information, in addition to a set of statistical tools including (mean, standard deviation, simple correlation, multiple regression, structural modeling equation). The research found that there is relationship for the dimensions of absorptive capacity in strategic innovation, and that environmental turbulence (market turbulence and technological turbulence) significantly enhances  the relationship between absorptive capacity and strategic innovation.

Dimensions of customer relationship management and its role in enhancing marketing knowledge-A An exploratory study of a sample of workers in private banks in the city of Dohuk

Mohammed A. M. Alhamamy

TANMIYAT AL-RAFIDAIN, 2021, Volume 40, Issue 129, Pages 159-184
DOI: 10.33899/tanra.2020.127673.1032

This research aims to identify the role that the dimensions of customer relationship management play in enhancing the marketing knowledge of banks in order to achieve communication and success. Banks with their customers, thus leading them to the correctness of their approved decisions.
(The private banks in the city of Dohuk) were selected as a community for the study, and a group of workers was chosen randomly as a sample for the Study or Search.
The Study or Search approved the questionnaire form after ensuring its validity and stability as a main tool for collecting field side data. The primary data was analyzed using the Statistical Package for Social Sciences Applications (SPSS) and the following statistical methods were used (arithmetic mean, standard deviation, weighted mean, multiple simple correlation coefficient, simple and multiple regression).
The Study or Search was enhanced by a set of hypotheses that were tested through a set of statistical analyzes that reflected the reality of those hypotheses, in the affirmative or negative, to arrive at a conclusion that supports the main hypotheses of the research.
The Study or Search reached a set of conclusions, the most important of which was that banks should reinforce the customer’s voice dimension, especially with regard to establishing secret channels in a way that enables the bank to hear the customer’s voice about the level of service it provides.
Consistent with the content of the conclusions, the researcher reached a set of recommendations, the most important of which is that banks should reinforce the customer’s voice after establishing secret channels in a way that enables the bank to hear the customer’s voice about the level of service it provides.

The effect of the quality of work life (QWL) on career integration: A Survey study in Al-Hadba University College

Mohammed M. Sultan; Adel M. Abdullah Al- Taee

TANMIYAT AL-RAFIDAIN, 2020, Volume 39, Issue 128, Pages 9-30
DOI: 10.33899/tanra.2020.167367

The research aims to determine the extent of the impact of the quality of work life on the career integration of workers in the Hadba University College, where a comprehensive survey method was used for all of the research community, which consisted of (137) individuals from the Hadba University College, as an applied field for the current research, through A questionnaire prepared for this purpose. The research reached a basic result according to the presence of a statistically significant relationship between the quality of work life and job integration for workers in the researched college. The research also showed that the dimensions of the quality of work life are available in the researched college with an acceptable and medium degree, and that the degree of integration of workers in their work was good.
In the light of the conclusions reached by the research, a set of recommendations was presented that are consistent with these conclusions, the most important of which is the need to pay attention to raising the quality of work life in the researched college. In addition to inviting researchers to submit more research related to the current topic of research in different fields.

User’s Characteristics and Its Role in the Diffusion of Health Information Technology in the Private Hospitals in Dohuk

Tuqa A. Taha; Ahmed Y. Sabawi

TANMIYAT AL-RAFIDAIN, 2020, Volume 39, Issue 128, Pages 150-172
DOI: 10.33899/tanra.2020.167373

The diffusion of health information technology (IT) is still one of the most important issues in this sector. The main reason behind this issue is that health IT is employed in an institutional environment characterized by high technical complexity, and this makes the processes of change towards the adoption and diffusion of health IT are difficult, especially with resisting change by some staff are working in health institutions. The current study came to identify the user’s characteristics that impact the diffusion of IT. The study has been designed based on the literature of information systems and includes four constructs: personal innovativeness, self-efficacy, the user's attitude towards technology, and trust in information technology. Concerning the sample, it included the health staff working in six private hospitals in the city of Dohuk, and a questionnaire was built based on the previous studies as a tool to collect data, and the number of study sample individuals was (233). The main result of the study is that there is a significant effect of user characteristics (at the level of each characteristic and at the macro level) on the diffusion of health IT. This result is prove that the process of diffusion IT applications depends mainly on the characteristics obtained by users that support the diffusion process. The study recommends to pay more attention to the user’s characteristics, such as personal Innovations, enhancing his self-efficacy, contributing to building his positive attitude towards technology and enhancing the trust in IT, due to its role in diffusing the health IT. 

The impact of marketing deception in the e-procurement decision / exploratory study of students of the Business Department at the Faculty of Administration and Economics at Iraqi universities

Ali A. N. AlJabouri; Sanaa J. Mohammed

TANMIYAT AL-RAFIDAIN, 2020, Volume 39, Issue 128, Pages 129-149
DOI: 10.33899/tanra.2020.167372

The effects of marketing phishing practices in the e-purchase decision have been verified in a pilot with students from the Business Administration Department of Iraqi Universities through this study. The main contribution of this study is to investigate the customer's loyalty relationship with perceived deception under the moderate impact of the company's image and the mediating effect of the customer's trust. The study was held in the context of a sample of students in the Department of Business Administration in the Faculty of Administration and Economics in Iraqi universities. Current research is insufficient to explain marketing deception and a relationship in the decision to purchase electronic goods, and since social media channels have become an important social media platform that is widely used for marketing in the Arab world in general and Iraq in particular. Its purpose is to illustrate students' perception of fraudulent social media practices that led to the adoption of quantitative research as needed for our study. A total sample of 617 respondents was achieved with the help of self-managed resolution and we were able to collect 512 full resolutions. Measurement of marketing deception was taken from Chaouachi & Rached (2012), and for e-purchase decision and student loyalty, the standard of Aydin & Özer (2005) was adopted. Descriptive and evidentiary statistical tools were used for analysis and correlation analysis, and simple and multiple regression analysis under the deductive statistical section. The suggested hypothetical results that marketing deception is negatively related to the customer's trust and loyalty were rejected. We found the customer's confidence as a broker between marketing deception and customer loyalty. The study could not achieve a highly representative sample or exclusive interview from the total student population due to the conditions of home isolation, as social media was selected for the survey due to lack of time The results confirmed that there is marketing deception for all the elements of the marketing mix in social media, and these results confirm that social media sites and the Internet marketers most practice marketing deception on consumers with a high degree of marketing in their services. The four dimensions of marketing deception negatively affect consumer behavior. The study found a set of conclusions based on the results of the sample study responses, according to which a set of recommendations could be guided, including the need to activate the role of audit, control the implementation of marketing ethics and its role in creating positive images for the customer. Marketers should review the organizational structure and create a special section that monitors the phishing process in social media.

The Role of Strategic Renewal in Promoting Organizational Innovation - An analytical Study of the Opinions of a Sample of Employees at the General Company for the Pharmaceutical Industry in Samarra

Iman Omer; Saif M. Al-janabi; Hadi AL-essawi

TANMIYAT AL-RAFIDAIN, 2020, Volume 39, Issue 127, Pages 123-144
DOI: 10.33899/tanra.2020.127034.1019

The research aims to define the role of strategic Renewalin promoting organizational Innovation among a selected sample of employees of the General Company for the manufacture of medicines and medical supplies in Samarra,The research problem revolves around the difficulty of the success of the competitive scene due to the rapid developments in the contemporary business environment. A hypothetical scheme has been adopted through which the research objectives and hypotheses were defined and the descriptive and analytical method was used in order to reach the results. The questionnaire was one of the statistical methods used to collect data and information related to the field aspect of the research,The views of (25%) of the employees of the mentioned company were explored, and the research came out with a set of conclusions and recommendations, one of the most important of which was the more the company directed the research sample to adopt the strategic renewal whenever it contributed to enhancing the company's capabilities to provide better products to its customers.

Some push factors that causing Labor turnover In Private University Education in Iraq -A case study for a number of private colleges

Ahmad H. M. AL Mamamry

TANMIYAT AL-RAFIDAIN, 2020, Volume 39, Issue 126, Pages 111-131
DOI: 10.33899/tanra.2020.165654

The faculty member is considered an essential axis in the success of the private university education.. In view of the high turnover rate in the private university education sector in Iraq, as it reached nearly 40% in some colleges, which makes it a phenomenon that must be studied by researchers. Accordingly, the research aims to find out what are the reasons that push the faculty member in private university education to leave his job and move to another place, which is called push factors. The researcher followed the descriptive approach in collecting theoretical information and the survey and analysis approach in collecting field data using a questionnaire that included, in addition to personal information, questions for thirteen reasons that could be cause of labor turnover send to those who left the work( Post Exit) in a sample of private colleges through Personal interview or by sending it via electronic means of communication. The data was analyzed using the statistical program SPSS version 24.The research found that the thirteen reasons were statistically significant as a reason for labor turnover, the most important of which is the lack of security and job stability in private university education. The research also presented a set of recommendations that can contribute to reducing the phenomenon of labor turnover for faculty members in private university education in Iraq.

Building Smart Organizations Through Leadership Strategies and Their Role in Crisis Management: An Analytical Study of a Sample of Mosul University Colleges

Saif K. A. AL- Juboory; Thaeir A. S. Al-Samman

TANMIYAT AL-RAFIDAIN, 2020, Volume 39, Issue 126, Pages 40-61
DOI: 10.33899/tanra.2020.165651

The research tackled the leadership strategies as an independent variable, smart organizations as an intermediate variable, and crisis management as a dependent variable.The main objective of the research is to shed light on the relationship between leadership strategies, smart organizations and crisis management in the University of Mosul. As for the purpose of reaching the research objectives, the questionnaire was used as a main tool for data collection, and the descriptive analytical approach was used in dealing with theoretical and applied research data, and the Amos program was relied upon to test hypotheses. The University of Mosul was selected as a field of research through an analytical study; and the research sample consisted of (298) employees from the top and middle leaders at the University of Mosul. The research reached a set of conclusions and recommendations that can enhance the performance of the researched university and qualify it to manage its crises efficiently.

Diagnosing the Ethical Leadership Dimensions of Academic Leaders: An Analytical Study in a Selected Sample of Private Colleges

Fadam A. Al Hamad; Alaa Abdulmawjood Alani

TANMIYAT AL-RAFIDAIN, 2020, Volume 39, Issue 125, Pages 108-131
DOI: 10.33899/tanra.2020.164584

The research aimed to diagnose the dimensions of ethical leadership among academic leaders in a number of Private Colleges and universities in Iraq. The research was based on a problem that claimed "does the level of availability of the dimensions of ethical leadership among officials in the local private colleges differ?". In order to find a solution to the questions raised in the research problem, several hypotheses were formulated including "There is no significant difference in the responses of the researched leaders regarding the dimensions expressed in moral leadership." This happened in a number of private Colleges in Iraq that represented the research community, as the Colleges (Al-Hadba, Nowruz, Al-Nur, Al-Kitab and Al-Qalam) were chosen to apply the study, and using the descriptive analytical approach, the theoretical and applied research data were dealt with, and through the use of the questionnaire was obtained on (300) answers out of (350) distributed among the respondents who were represented by the staff and the teaching staff working in the researched colleges. Their views were polled about the extent to which their leaders enjoy the qualifications of moral leadership. In the light of the statistical treatments of the research data, a set of conclusions were reached, including the difference in the dimensions of ethical leadership in terms of their availability to the academic leaders in the research field. Integrity was the most available dimension among the researched leaders, while clarification of roles was the least available.

The Role of Human Resources Maintenance in Achieving Organizational Agility

Mohammed A. H. Al-Taii; Hadi K. Ismael; Shihab A. Khudhur

TANMIYAT AL-RAFIDAIN, 2020, Volume 39, Issue 125, Pages 43-62
DOI: 10.33899/tanra.2020.164504

The study aims at acknowledging the effect of human resources maintenance on the types of organizational agility (sensing agility, decisionmaking agility, and acting agility) in the private universities / Kurdistan Region of Iraq. The study has used the analytical descriptive methodology, through using questionnaire to collect information from the members of the universities council in (11) private universities / Kurdistan Region of Iraq. The sample of the study includes (91) members of the university councils. The statistical program (SPSS. V. 21) has been used to analyze the data collected and to get the results of the hypotheses testing. The study found that the surveyed universities are implementing human resources maintenance in medium levels, and they practice the organizational agility in high levels. The study showed a positive correlation between human resources maintenance and organizational agility. The study also indicates that human resources maintenance has a significant impact on organizational agility at the surveyed universities. A number of suggestions were presented to focus on that the private universities need to pay more attention to the human resources maintenance activities as they have a positive impact on achieving organizational agility

The Effect of Human Engineering Applications on Employees Happiness through Job Satisfaction: An Exploratory Study at the College of Engineering Al-Mustansiria University

Mahmood H. Jumaah; Haydar Sh. Nouri; Hamza H. Yasseen

TANMIYAT AL-RAFIDAIN, 2019, Volume 38, Issue 124, Pages 43-64
DOI: 10.33899/tanra.2019.164120

Human engineering has many applications in the field of compatibility between workers and their material and moral working environment. These applications are reflected positively in achieving the satisfaction of employees and then their happiness. The research problem included the impact of applications of human engineering on employees’ happiness through job satisfaction. The research aims to test as an intermediate variable in the relationship and impact between applications of human engineering and the happiness of employees of the College of Engineering - research community-. This is via a questionnaire distributed to 50 individual in all branch and department officials in the College. The data were analyzed using the SPSS statistical package. By correlation coefficients and regression to verify the hypotheses, and the results agreed the research hypotheses, It has been shown that the applications of human engineering have an impact on the satisfaction of College employees on the one hand, and their desired career happiness on the other. In the light of recommendations, it is hoped that these will beneficial to the taken into consideration.

Components of operations strategy and their role in enhancing the effectiveness of crisis management (An exploratory study of managers' opinions in the Badush Cement Expansion Plant)

Ibtisam I. H. Bedawd

TANMIYAT AL-RAFIDAIN, 2019, Volume 38, Issue 123, Pages 89-104
DOI: 10.33899/tanra.2019.163342

 
         The research aims to identify the components of the strategy of operations and their role in enhancing the effectiveness of crisis management. A hypothetical scheme was adopted through definition of the hypotheses to achieve objectives. The descriptive and analytical methods were used to analyze results. The problem of the research centered on the idea that is there any clear perception among managers and employees to the components of the operations strategy, the effectiveness of crisis management, the nature of the correlation and impact between the two variables of research. The questionnaire was used as a key tool to collect data on the field side of the research, and the Badush Cement Factory was selected to expand the community to apply the research and others. The research sample consisted of (57) respondents, it included the lab manager, assistants, department directors, all divisions and a group of lab technicians. The analysis was performed through the application of SPSS statistical program and the research came out with a number of conclusions. The most important of which is a significant correlation and impact relationship between the components of the operations strategy. The effectiveness of crisis management in the researched laboratory, and based on the conclusions were presented a set of proposals. The most important of which is the need for the management of the laboratory attention to the components of the operations strategy as it has a role in enhancing the effectiveness of crisis management in terms of making sound decisions to address crises that occur surprisingly.

The Role Of Marketing Activities And Sports Sponsorship In Marketing Performance: A Study Of The Opinions Of The Workers In A Number Of Iraqi Sports Clubs

Munther k. y. almuhtady

TANMIYAT AL-RAFIDAIN, 2019, Volume 38, Issue 123, Pages 9-26
DOI: 10.33899/tanra.2019.163338

The theoretical background of concepts related to sports marketing activities, sports sponsorship, marketing performance, and the reality of the latter in the Iraqi sports clubs were taken into account. It is important in the continuation and success of sports organizations, especially sports clubs, and to find out the results and suggestions reached by the researcher. There was a weakness in marketing performance, which was due to poor interest in the use of marketing activities and sports sponsorships in the practices and activities of sports clubs, and to diagnose and treat them. The researcher concluded that the results were the most important of which was the level of Marketing performance in the clubs studied. The results of the study are a group of suggestions; the most important among them is the interest to improve the sports activities through supporting and sponsoring them in marketing, because it reflects the performance of the sports club. Hence, it is necessary to achieve competition and excellence in the sports market.

The strategic Consciousness and its reflection on achieving strategic victory - Strategic thinking as an intermediate variable: A survey of the views of a sample of the officers of Najaf Directorate

Hashim F. Al-Abadi

TANMIYAT AL-RAFIDAIN, 2019, Volume 38, Issue 123, Pages 61-88
DOI: 10.33899/tanra.2019.163341

The current research aimed to present different strategic views through studying the relationship between strategic consciousness, strategic thinking in business organizations, and the conceptualization of these variables by a sample of Al-Najaf Police Directorate and reflections on achieving strategic victory. The research depended on the applied methodology that can involve three measurements for strategic consciousness. They are (reformulation, organizational thinking, learning tendency, contemplation), strategic thinking (organizational view, intentional focus, smart chance, real – time thinking, hypothesis direction), strategic victory (vision, existence, power, and value). There were used to enhance these concepts for a sample of decision – makers (105) officer. The sample was distributed to directors and their assistants. Data were also collected according to the main references and analyzed according to SPSS V. 19. Results of pilot study have concluded that the strategic consciousness influences directly on achieving strategic victory. This influence may be increased intermediately with the strategic thinking that may present successful resolutions to the research community in case of crisis. The research also uncovered that there is a positive relationship between the variables of the research. Two applications were identified in this paper; the first may be specialized in achieving the strategic consciousness and strategic victory through strategic thinking, and the conceptualization of these subjects in Al-Najaf Police Directorate. The second application is directed to the decision – makers to realize that the need to strategic consciousness, to keep coming with guides identifiers of strategic consciousness. This will absolutely help present knowledge and understanding among the sample of the study. 

Analysis of the Relationship Between Intellectual Capital and Process Reengineering: Field Study

Majid M. Salih

TANMIYAT AL-RAFIDAIN, 2019, Volume 38, Issue 122, Pages 9-34
DOI: 10.33899/tanra.2019.163038

The rapid changes in the external environment and the response and adaptation of the external environment require that contemporary organizations seeking to successfully continue the reengineering of their processes represent radical changes that will enable them to achieve continuous improvement in their performance and outputs and better than competitors. At the same time, the organization's acquisition of an intellectual capital with its essential components increases the chances of successful re-engineering through the expertise, skills, capabilities and procedures adopted by the organizations and their relations with their current or potential clients. This idea emphasizes the need to invest the intangible capabilities and capabilities of the organization to make radical changes Which gives the organization a leading role and creativity. Therefore, the current study sought to analyze the relationship between intellectual capital with its basic components and the stages of adopting re-engineering of processes, thus enhancing the quality of outputs of the Nineveh Electricity Directorate. The study concluded that the results were invested to reach a number of conclusions which have become a tool to present a number of necessary proposals for the Directorate of Nineveh Electricity and organizations in general, both production and service.

The Role of Organizational Factor in Improvement Quality of Working Life Exploratory Study for the Opinions of A Sample of Heads of Departments In A Number of the Colleges of the University of Duhok

Bafreen A. H. Permos; Shiler A. Ali

TANMIYAT AL-RAFIDAIN, 2019, Volume 38, Issue 122, Pages 53-68
DOI: 10.33899/tanra.2019.163041

This research aims to determine the effect of organizational factors on quality of work life. To achieve this goal; the university of Dohuk was selected to test research hypothesis to be the sample of this study, and in order to collect the data researchers depended on a questionnaire as a main tool through distribution (50) questionnaire on heads of department in the samples of Dohuk University colleges (41) of them were valid for analysis which was using the (SPSS) program. Accordingly, the research has come to the group of findings, from these findings; there is a significant correlation between organizational factors and quality of work life, and there is a significant effect of the organizational factors on quality of work life in the considered colleges. The research presents a set of proposals that are most important, increase interest in investing in human resources of the organization because it is considered one of the best investments, and to achieve efficiency in using this resource and other organizational resources.

Administrative Empowerment and it is Impact on Job Satisfaction: A Pilot Study for Opinion of A Group of Employees in Girl College of Education

Eman A. A. Al-hayali

TANMIYAT AL-RAFIDAIN, 2019, Volume 38, Issue 122, Pages 35-52
DOI: 10.33899/tanra.2019.163039

The current research aims to identifying impact of administrative empowrement elements which includes:(strength,informationpossessand availability, exploitation and having the knowledge, and the reward), on job satisfactiondimensions (salaries, wages, promotion, work relations and working conditions). In order to achieve this, a theoretical schema was adopted, which including the research variables as well as formulating a number of main and subsections hypotheses. These hypotheses were tested by set of statistical methods. The questionnaire was used as a tool for collecting data and information from the individuals who are being researched.Due to limited studies that dealt with the relationship and influence among these variables in the Iraqi environment, up to the researchers survey, the research has been included these variables as attempt to study the relation and the influence between them.The research reached a number of conclusions, the most important of these indicated that there wasa significant correlation and regression between administrative empowrement and job satisfaction. anumber of recommendations have been made.

Adopting the Algerian’s Tourism Quality Plan (PQTA) as a Mechanism to Develop and Promote the Algerian Tourism

Soufyane Benabdelaziz; Fatima Z Benyamina; Kheira Benyamina

TANMIYAT AL-RAFIDAIN, 2019, Volume 38, Issue 122, Pages 171-188
DOI: 10.33899/tanra.2019.163048

This research aims at highlighting the reality of the Algerian tourism as well as the steps that adopted by the Algerian country in order to promote this sector, within the framework of the guideline Plan for the Development of Algerian Tourism by 2030 "SDAT". Also, we discussed a mechanism of tourism development through the adoption of a quality plan Tourism Algeria «PQTA» - « Plan Quality Tourism Algérie», which is a national dynamic that works to raise the quality levels of tourism services by engaging in this plan and obtaining the tourist quality mark. at last, a set of results were reached about the adoption of this plan by Tourist institutions such as restaurants, hotels and travel agencies …ext, and finally we proposed some recommendations for the advancement and promotion of the tourism sector.

Training Process Stages and its Contribution in the Level of Salesman Performance Analytical Study on a Sample of Sales Representatives in the Nineveh Province

Buthainah L. Ahmed; Muzahim R. Hamdoon

TANMIYAT AL-RAFIDAIN, 2019, Volume 38, Issue 122, Pages 155-170
DOI: 10.33899/tanra.2019.163047

The research aims to know the stages of the training process and its impact on the performance level of salesmen for a sample of sales representatives of Nineveh province to raise their productivity and improve the means of work and methods, due to the many problems and obstacles that lead to poor performance. We dealt with the training stages of the definition, selling men, because this helps to improve the sales performance. The research community consists of the sales representatives of Nineveh Governorate and a sample of (80) individual (40) representative, (40) salesmen managers, and used a questionnaire consisting of (30) paragraphs as a research tool, which was analyzed using the program (SPSS), and the result was a problem A number of questions were discussed: Is there a relationship between the training process stages and the level of performance of sales men, and the research model was built and through which the hypotheses were formulated and that are represented in: There is a relationship of statistical significance and the moral effect between the training process stages and the performance level of salesmen. The research presented a number of suggestions, including: Spreading the culture of training through the definition of sales men in all stages, and the need to set performance standards by a specialized and professional committee, And conducting a survey. The sales are conducted from time to time and feed back to training process, what was implemented and how it was implemented. Keywords: 

Reformation Marketing Culture by Adopting Community Dimensions An exploratory study of the Opinions of the employees in Asia Cell Communications Company in Nineveh Governorate

Raad A. Raouf

TANMIYAT AL-RAFIDAIN, 2019, Volume 38, Issue 122, Pages 87-102
DOI: 10.33899/tanra.2019.163043

The current research aims at measuring the contribution of community marketing in the re-formulation of the marketing culture of the workers. It is the basis of the marketing activities and has to take into account the changes in the social culture which are reflected in the needs of the customer preferences that is no longer similar to what it was in the past. It is a clear challenge to contemporary organizations to find the Harmonic language between organizational culture with the culture of their employees and their customers so as to contribute to strengthening its viability and success in the field of competition. The importance of research is in reviewing the dimensions of social marketing, which is the result of rapid development in the needs and requirements of the era, as well as being the framework through which the crystallization of the marketing culture of the community. The importance of study raised the following question: - Does social marketing contribute to reshape the marketing culture of employees? In light of this, the objective of the research is to determine the dimensions of the most influential social marketing in the restructuring of the marketing culture through the analytical method of the theoretical dissertations on the research variables, as well as a field framework in Asia cell Telecommunications through a survey of the opinions of its employees established the theoretical convictions adopted by the researcher. The study produced several conclusions. In light of this, the research presented a set of proposals for the field.

The Reflections of Adopting Democratic Style of Decisions - Making Upon Workers Feeling's with Organizational Justice

Saad F. Al-Mahmood

TANMIYAT AL-RAFIDAIN, 2010, Volume 32, Issue 98, Pages 247-261
DOI: 10.33899/tanra.2010.161899

The research conducted to find the impact of democratic style of decisions upon the organizational Justice. The research hypothesized that the collective decisions sharing as a democratic tool to enhance the organizational justice for employees in organizations. In order to test the research hypothesis, samples were selected in Dohuk University, and the sample consisted of (105) from management staff and (105) from teaching staff at the university, then the research designed a questionnaire to collect the data concerning research variables. The research employed some of statistical tools as correlation and regression to analyze data using (SPSS) package. Accordingly, the research reached to findings:
1. There were no organizational justice from management staff view, because they didn't share decisions making, while teaching staff sample assure that their were organizational justice at their workplace.
2. The job design of the management staff differs from the job design of the teaching staff, whereas the later permitted the workers to follow the democratic style of collective decisions - making.
Finally the research suggested some recommendations, they are:
1. The university must use computer packages and put some procedures to control the using of internet by employees.
2. The university must conduct training programs and workshops to train their employees especially management staff for dealing with collective decisions as democratic tool to achieve organizational justice.
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Logistics System: The Concepts and the Principles

Nafaa D. Al-Dabag

TANMIYAT AL-RAFIDAIN, 2005, Volume 27, Issue 80, Pages 105-120
DOI: 10.33899/tanra.2005.161593

The term "Logistics" is used in the military science to describe activities related to the movement and food supply of the army when it is in the front lines of battles . Logistics is an art and science which has its own principles and concepts. It has being used since 1950s. It is not used in the Arabic literature of administration and marketing. The study of this art has appeared in many writings and studies which focused on army and its movement. It is also the art of management of battles, materials and products which starts in the organization and ends with the consumer, or it is the management of all operations that aim to facilitate the movement and arrangement of supply and demands in the process of creating time and place utilities of produced goods. It is considered an activity of storage which facilitates the flow of products from the state of being raw materials until they reach the end consumer, in addition to the flow of information to create a suitable standard of movement in the products and supply of consuming services with reasonable cost.