Keywords : ,،,؛Innovative Marketing,,


The Contribution of Additive Manufacturing to Enhancing the Elements of Innovative Marketing an Field Study of A Sample of Engineering Offices in some provinces of Iraq.

hassan thabit alhussainy; Raad Adnan AL-Hamdany

TANMIYAT AL-RAFIDAIN, 2021, Volume 40, Issue 132, Pages 304-320
DOI: 10.33899/tanra.2021.130423.1104

The present research attempts to identify the contribution of additive manufacturing to enhance the elements of innovative marketing in engineering offices in Iraq ,The research problem has been formulated with a number of questions, most notably: "How visible is additive manufacturing among engineers and technicians in engineering offices?"
The research aim is to provide a theoretical and practical framework that works on linking the variables of the research, enables researched offices to identify their level of orientation to the application of research variables, and then to analyze field realities to arrive at the results related to the development of this orientation through a descriptive and analytical approach, Engineering offices in Iraq were selected as a research community because of the availability of a number of research variables and an intentional sample was selected as a research sample whereby the research was based on the questionnaire for obtaining information and the IBM SPSS 19 for testing hypotheses.
This research has achieved a number of conclusions ,the most prominent of which is the existence of a significant relationship between research variables, as well as the existence of a significant effect of additive manufacturing on the elements of innovative marketing.