Keywords : absorptive capacity

The Moderating Role Of Environmental Turbulence In Enhancing The Relationship Between Absorptive Capacity And Strategic Innovation

Jawad Muhsin Radhi Radhi

TANMIYAT AL-RAFIDAIN, 2021, Volume 40, Issue 129, Pages 121-158
DOI: 10.33899/tanra.2020.127819.1037

The current research examines the moderating  role of environmental turbulence  with its dimensions (market turbulent , technological turbulent)  in enhancing the relationship between absorptive capacity  in its dimensions (knowledge acquisition, knowledge assimilation, knowledge transformation, knowledge Exploitation) and strategic innovation in its dimensions (innovation in business models, innovation in providing superior value to customers, innovation in discovering new markets). The research sample included (112) individuals from the managers at Zain Telecom in the main centers, branches and departments in Baghdad and the governance of the Middle Euphrates (Qadisiyah, Babil, Ashraf Najaf, Holy Karbala, Muthanna). The research depended on the descriptive analytical method and the questionnaire in collecting data and information, in addition to a set of statistical tools including (mean, standard deviation, simple correlation, multiple regression, structural modeling equation). The research found that there is relationship for the dimensions of absorptive capacity in strategic innovation, and that environmental turbulence (market turbulence and technological turbulence) significantly enhances  the relationship between absorptive capacity and strategic innovation.