Keywords : effectiveness of crisis management


Components of operations strategy and their role in enhancing the effectiveness of crisis management (An exploratory study of managers' opinions in the Badush Cement Expansion Plant)

Ibtisam I. H. Bedawd

TANMIYAT AL-RAFIDAIN, 2019, Volume 38, Issue 123, Pages 89-104
DOI: 10.33899/tanra.2019.163342

 
         The research aims to identify the components of the strategy of operations and their role in enhancing the effectiveness of crisis management. A hypothetical scheme was adopted through definition of the hypotheses to achieve objectives. The descriptive and analytical methods were used to analyze results. The problem of the research centered on the idea that is there any clear perception among managers and employees to the components of the operations strategy, the effectiveness of crisis management, the nature of the correlation and impact between the two variables of research. The questionnaire was used as a key tool to collect data on the field side of the research, and the Badush Cement Factory was selected to expand the community to apply the research and others. The research sample consisted of (57) respondents, it included the lab manager, assistants, department directors, all divisions and a group of lab technicians. The analysis was performed through the application of SPSS statistical program and the research came out with a number of conclusions. The most important of which is a significant correlation and impact relationship between the components of the operations strategy. The effectiveness of crisis management in the researched laboratory, and based on the conclusions were presented a set of proposals. The most important of which is the need for the management of the laboratory attention to the components of the operations strategy as it has a role in enhancing the effectiveness of crisis management in terms of making sound decisions to address crises that occur surprisingly.